Saturday, December 28, 2019

Etiology of Pediatric Obesity - 776 Words

Fast food, as an aspect of our cultural identity, alone, cannot be responsible for the epidemic of childhood obesity in the United States, as the behavior of children is largely reliant on the influences of their parents. Home and social environments, parenting styles, family-feeding practices are the primary influences on early childhood nutritional behaviors. Obesity is a serious and widespread health problem in only certain kinds of societies characterized by economic modernizations, food surplus, and social acceptance. GENETICS During adiposity, around 5 to 6 years of age, a child’s body fatness declines to a minimum before increasing into adulthood. A study conducted at Group Health Cooperative of Puget Sound found evidence of normal weight children with at least one overweight parent at the time of adiposity rebound, is nearly 5 times as likely to be obese as an adult. However, if both parents are obese before the child reaches adiposity rebound, there is 13 times the risk of the child becoming an obese adult. Generally recognized as genetic predispositions, the causes of excess adiopsity may affect a variety of possible physiological processes, including basal metabolic rates. Individuals with â€Å"fat phenotypes† are likely to develop adult obesity but genetic inheritance does not cause obesity alone (Whitiker). PARENTING These obese parents are creating specific food environments for their children containing high fat, high-calorie, energy dense foods. High fat foodsShow MoreRelatedDr. Robert H Lustig Is A Professor Of Pediatrics In The874 Words   |  4 Pages Dr. Robert H Lustig is a professor of pediatrics in the division of endocrinology, in the California University. He lives in San Francisco with his with his family. He is also a director of the weight assessment for the teen and child health program. He has basic clinical training on the development of hypothalamic, function and anatomy. He worked St. Jude children’s research hospital in Memphis. He has explored the roles of fructose as a mediator of chronic diseases and continued consumptionRead More Health Risks and Obesity Essay1397 Words   |  6 PagesObesity has become the silent killer in American society. It is a risk factor for numerous chronic diseases including the four leading causes of death. Obesity can be li nked to stroke, heart disease, cancer and diabetes, all serious health problems that can be fatal. Obesity is linked to 300,000 deaths annually in the industrial world (Flamholz, 2001). Often in society and in the medical community there exists a lack of understanding that obesity is in fact a disease and needs attention, otherwiseRead MoreNon-Alcoholic Fatty Liver Disease1779 Words   |  8 Pagesthe next decade. This chronic disease is obesity. Along with the rise of obesity among youth, there is a new silent killer linked to childhood obesity. This new chronic disease, typically found in alcoholics, is now becoming prevalent in obese children and is called non-alcoholic fatty liver disease (NAFLD). NAFLD is defined as a liver disease in people who have not consumed alcohol in significant amounts to cause liver damage, and in whom no other etiology for fatty liver is present (Prashant, 2007Read MoreBeing A Physician Since My Childhood755 Words   |  4 Pagesand clinical course of various diseases. Working with underserved population, heart breaking sadness, deaths and miracles made me more compassionate, interactive, humane and empathetic. Almost 38-40 % of world’s population comprises of infant and pediatrics and my country is not an exception. Poor and false belief toward immunization, hygiene, improper diet and unhealthy life style made a large section for infectious disease and other chronic morbidities. During my internship at my hometown I startedRead MoreChildhood Obesity : A Growing Problem1378 Words   |  6 PagesDid you know that obesity has become such a ‘growing’ quandary that for the first time ever today’s children are expected to have a life expectancy that is shorter than their parents (Gance-Cleveland, Gilbert, Kopanos, Gilbert, 2009, p. 72)? Obesity in children and adolescents has become a worldwide epidemic, increasing every year. In fact, childhood obesity in the United States (US) has increased to 17%, which has nearly tripled the prevalence of obesity in the last three decades (Center forRead MoreAdvances and Advocacy in the Treatment of Acute Ischemic Stroke3088 Wo rds   |  12 Pagesdiscussed with respect to their results regarding the increase in incidence of stroke in young adults of different age groups. Agrawal, Nidhi; Johnston, S. Claiborne; Wu, Yvonne W.; Sidney, Stephen; Fullerton, Heather, J. Imaging Data Reveal a Higher Pediatric Stroke Incidence Than Prior US Estimates. Stroke. 17 September 2009. American Heart Association, Inc. 29 April 2011. . This paper is important as it discusses the incidence and risk factors of stroke in children and newborns. The significanceRead MoreChildhood Obesity And Its Effect On The Health Of Human Beings Essay1354 Words   |  6 PagesRunning head: CHILDHOOD OBESITY​​1 Childhood Obesity Name: Institution: Date: Childhood Obesity Introduction Obesity is unusual or excessive fat accumulation that affects the health of human beings. It is connected with disorders such as hypertension and diabetes. Obesity is also a state of imbalance between energy intake and expenditure. Moreover, genetics plays a greater role in the etiology of obesity with the tendency of increasing weight easily until it exceeds 10% than recommendedRead MoreSocial Determinants of Childhood Obesity Essay example1265 Words   |  6 PagesChildhood obesity fast becoming a worldwide epidemic, and according to the Bureau of Statistics (cited in Browne 2012, p.20), 23 per cent of children are overweight or obese in Australia. Browne (2012, p.20) suggests that by children being weighed regularly by their doctor, just as they were when they were babies and toddlers, it will help doctors and parents to closely monitor their weight. Although obesity is caused by an imbalance of the calories consumed with the output of energy through metabolismRead MoreThe Field Of Psychosocial Epidemiology Essay1369 Words   |  6 Pagesvariables associated with a chronic health condition. Obesity is a chronic health condition characterized by presence of excess of body fat. Obesity is measured by using Body Mass Index (BMI) in children 2 years of age and older. The BMI is calculated by the body weight (in kilograms) divided by the height squared in meters. In adults, a BMI between 25 and 30 kg/m2 is regarded as overweight and a BMI greater or equal to 30 kg/m2 is regarded as obese. Obesity in adults is subcategorized as class I (BMI ≠¥30Read MoreEtiology And Treatment Of Pediatric Medulloblastoma2013 Words   |  9 PagesEtiology and Treatment of Pediatric Medulloblastoma The three most common malignant pediatric tumors include retinoblastoma, gliablastoma, and medulloblastoma (Wechsler-Reya Scott, 2001). Medulloblastoma is a rapidly growing tumor found in the cerebellum; the part of the brain responsible for posture, balance, and complex motor functions such as swallowing and speech (American Brain Tumor Association [ABTA], 2014). There are five different types of medulloblastoma; classic, large-cell, desmoplastic

Friday, December 20, 2019

Essay about We Two Being One Are It The Greek God Dionysus

Dionysus, god of wine, in ancient Greek and Roman mythology is argued to have come late to the divinity family. Scholars continue to debate the idea. Myth scholars, fascinated by his stature and appearance believe that Dionysus was perceived as a god, and yet there are images of Dionysus that depict him as a goddess as well. The divine family tree of Dionysus begins with Dionysus as a gender specific male. I merely argue that, perhaps it is not a question of gender, but of perception. In order to receive the full understanding of Dionysus, one must start at the very beginning of Dionysuss divine story. Zeus and Persephone had a son, Dionysus. The Titans at the directions of Hera dismembered Dionysus, whom they had seen†¦show more content†¦Ion and the Nymphs took their own precautions and raised Dionysus as a girl. Dionysuss raising encourages the belief of Dionysus as female rather than a male. His childhood is only partially responsible for his feminine characteristics and style. These elements also come from his association with the mother earth goddess, Demeter, and his travels. On his travels, Dionysus gained the ability to cultivate grapes, turning their juices into wine. Believers of the time say that Demeter gives the ability to him. Readers and scholars alike consider Demeter as Dionysuss counterpart. Some research actually links Demeter as Dionysuss mother Semele. (Hodges 2) The festival held in Dionysuss honor, Dionysia, is also a symbol of the connection of Dionysus to the mother earth goddess. Demeter is responsible for the changing of season, the winter of cold and death, to the spring, a rebirth of greenery and life. Dionysia is held in the spring. It is a symbol of Dionysuss rebirth. Dionysuss garland of ivy can also link Dionysus to Demeter. When Dionysus was born, Zeus gave him a garland of snakes. The trading in of the snakes for the ivy, indicated in the chorus of Euripidess The Bacchae, could be a symbol of trading a more masculine way of dealing with life for the feminine ivy. He crowned him with a crown of snakes, which the Maenads hunt eagerly... Semeles nurse put on your crowns of ivy bloom withShow MoreRelatedThe Plot Of Euripides The Bacchae1534 Words   |  7 PagesThe plot of Euripides’ The Bacchae, a Greek tragedy translated by Richmond Lattimore, has roots deeply engrained in barbaros which is the Greek word for barbarian. In The Bacchae, Dionysus, son of the god Zeus and the mortal Semele, returns to Thebes, the town in which he was born, in order to establish his cult there; however, he returns as a foreigner. The people of Thebes, more specifically, the women have denied that Dionysus is the offspring of Zeus and Semele; thereby, rejecting his godlinessRead MoreImpact Of Religion On Greek Theatre893 Words   |  4 Pages Religion had a very large impact on Greek theatre. Religion was related to many everyday life tasks in ancient Greece such as festivals, initiations, and oracles. Religion was a very important subject and was something they used in their everyday lives. This is why, in my opinion ,reli gion had a high impact on Greek theatre. â€Å" The religion of Greek people is an important aspect of the Greek culture.†(Religion in Greece Source:www.greeka.com) Greek religion was a form of polytheism, whichRead MoreThemes Of Humanism And Ethnic Pride1704 Words   |  7 Pagesfirst seen through the gods’ human like nature. For example rather than being, all knowing, sinless god, Zeus â€Å"was not omnipotent or omniscient [and] could be opposed or deceived.†(21) Additionally Zeus like people, experienced lust and was â€Å"falling in love with one woman after another and descending to all manner of tricks to hide his infidelity from his wives.†(21) Humanism is also expressed through the Gods physical appearance. Hamilton writes â€Å"The Greeks made their gods in their own image,†(10)Read MoreThematic Antithesis in Greek Tragedies Essay1358 Words   |  6 PagesThematic Antithesis in Greek Tragedies The binary oppositions in Euripides plays, Medea and Bacchae, emphasize the structural techniques seen throughout both of the plays works are â€Å"[described as] a pair of theoretical opposites or thematic contrasts† (Marvin 1). The themes are highly symmetrical throughout and typical of the structure of Greek tragedies. Euripides use of thematic antithesis gives greater irony within Greek plays. The gender roles of female and male challenge the traditional stereotypicalRead MoreApollonian and Dionysian2355 Words   |  10 PagesThe Apollonian and Dionysian man complete each other in the sense that these two terms create our society. The Apollonian man was given its name from Apollo, the sun- god. He represents light, clarity, and form. The Dionysian man was given its name from the Greek god Dionysus. As the wine-god, he represents drunkenness and ecstasy. The Dionysian was the primal aspect of reality, as well as raw nature, life and death, pleasure and pain, desire, passion, sex, and aggression. It is theRead MoreComparing Oedipus and Pentheus Essay569 Words   |  3 Pages Oedipus and Pentheus are both tragic Greek characters who help create their own endings. Through their characters flaws and blindness to what is going on around each of them, the story develops. The only consistent character in both plays who is able to understand past and present dangers is Teiresias, the blind prophet. Oedipus thinks his human powers can match anything put in front of him. He forces other characters to tell him things, which again creates his tragic ending. (O790) OedipusRead MoreThe Villa of the Mysteries: Stylistic and Religious Influence of Hellenistic Civilization1442 Words   |  6 PagesTitle: Villa of the Mysteries: The stylistic and religious influence of Hellenistic Civilization Date of Submission: 31/10/12 Word Count: 1262 Artist: Unknown Title: Scenes of Initiation of a Woman into the Mysteries of Dionysus Type of work: Fresco Date: circa 50 B.C. Dimensions: 15 by 25 feet Patron: Unknown Original Location: Pompeii, Villa dei misteri Present Location: In situ The VillaRead MoreJesus: Could he be derived from other deities? Essays1641 Words   |  7 PagesJesus: Could he be derived from other deities? Jesus, the son of God, our lord and savior who died on the cross for our sins and resurrected once again. God came to Mary and told her how she would be the mother and Joseph, the father of Jesus Christ. God gave her instruction to go to Bethlehem to birth the baby boy and on the date of which Jesus would be born. God also told the three wise men to follow the North Star and they will see the birthing of Jesus Christ. Jesus was born on DecemberRead MoreHow People Process And Document The Human Experience1196 Words   |  5 Pageshumans have been able, we have used philosophy, literature, religion, art, music, history, and language to understand and record our world. These modes of expression have become some of the subjects that traditionally fall under the humanities umbrella.† What I have come to known it as is how humans portray our inner feelings, thoughts, and emotions in different forms; such as art, music, theater, religion, and books. There is not much we know about the origins of theater. What we do know comes in theRead MoreMythology Report- Dionysus Research Paper1859 Words   |  8 Pages25 September 2012 Dionysus Introduction Dionysus is an important figure of Greek mythology. He is the Olympian god of wine, vegetation, festivity and pleasure. He represents humanity’s longing for pleasure and desire to celebrate. Dionysus is also the god of hallucination, theatre, reincarnation and homosexuality. He is called: â€Å"the youthful, beautiful, but effeminate god of wine. He is also called both by Greeks and Romans Bacchus (Bakchos), that is, the noisy or riotous god†¦Ã¢â‚¬  (Roman 201). The

Thursday, December 12, 2019

How to Play Chess free essay sample

Learn How to Play Chess: The Rules Its never to late to learn how to play chess the most popular game in the world! If you are totally new to the game or even want to learn all of the rules and strategies, read on! |History of Chess |Special Rules |Chess960 | |Starting a Game |Check Checkmate |Basic Strategies Openings | |How the Pieces Move |Draws Repetition |Getting Better at Chess | pic]Prefer to watch a video? Click here to learn chess with a 15 minute video! [pic] History of Chess The origins of chess are not exactly clear, though most believe it evolved from earlier chess-like games played in India almost two thousand years ago. The game of chess we know today has been around since the 15th century where it became popular in Europe. The Goal of Chess Chess is a game played between two opponents on opposite sides of a board containing 64 squares of alternating colors. We will write a custom essay sample on How to Play Chess or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Each player has 16 pieces: 1 king, 1 queen, 2 rooks, 2 bishops, 2 knights, and 8 pawns. The goal of the game is to checkmate the other king. Checkmate happens when the king is in a position to be captured (in check) and cannot escape from capture. [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] |FEN/PGN | White to move | | |X | [pic] Starting a Game At the beginning of the game the chessboard is laid out so that each player has the white (or light) color square in the bottom right-hand side. The chess pieces are then arranged the same way each time. The second row (or rank) is filled with pawns. The rooks go in the corners, then the knights next to them, followed by the bishops, and finally the queen, who always goes on her own matching color (white queen on white, black queen on black), and the king on the remaining square. The player with the white pieces always moves first. Therefore, players generally decide who will get to be white by chance or luck such as flipping a coin or having one player guess the color of the hidden pawn in the other players hand. White then makes a move, followed by black, then white again, then black and so on until the end of the game. How the Chess Pieces Move Each of the 6 different kinds of pieces moves differently. Pieces cannot move through other pieces (though the knight can jump over other pieces), and can never move onto a square with one of their own pieces. However, they can be moved to take the place of an opponents piece which is then captured. Pieces are generally moved into positions where they can capture other pieces (by landing on their square and then replacing them), defend their own pieces in case of capture, or control important squares in the game. The King The king is the most important piece, but is one of the weakest. The king can only move one square in any direction up, down, to the sides, and diagonally. Click on the button in the diagram below to see how the king can move around the board. The king may never move himself into check (where he could be captured). [pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion pic][pic][pic][pic] 1. Kd4 Kf6 2. Kd5 Kf5 3. Kd6 Ke4 4. Ke7 Kd4 5. Ke6 Kc5 6. Kf5 Kd5 7. Kf4 Ke6 8. Ke4 [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | The Queen The queen is the most powerful piece. If moved she can move in any one straight direction forward, backward, sideways, or diagonally as far as possible as long as she does not move through any of her own pieces. And, like with all pieces, if the queen captures an opponents piece her move is over. Click through the diagram below to see how the queens move. Notice how the white queen captures the black queen and then the black king is forced to move. [pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. Qg4 Qa8 2. Qg7 Qa2 3. Qc7 Qg8 4. Qb6 Qe6+ 5. Qxe6+ Kd8 [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | The Rook The rook may move as far as it wants, but only forward, backward, and to the sides. The rooks are particularly powerful pieces when they are protecting each other and working together! pic][pic][pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. Rh7 Rc8 2. Rb6 Rc1+ 3. Kd2 Ra1 4. Rb8# [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | The Bishop The bishop may move as far as i t wants, but only diagonally. Each bishop starts on one color (light or dark) and must always stay on that color. Bishops work well together because they cover up each other’s weaknesses. [pic][pic][pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. Bc4 Be7 2. Bf4 Bd7 3. Bb8 Bg4 4. Bb5+ Kf7 5. Be5 Bh5 6. Bc4+ Kg6 7. Bd3+ Kg5 8. Bh7 [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | The Knight Knights move in a very different way from the other pieces – going two squares in one direction, and then one more move at a 90 degree angle, just like the shape of an â€Å"L†. Knights are also the only pieces that can move over other pieces. [pic][pic][pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. Ne2 Nc6 2. Nd2 Nf6 3. Nf 1 Ne5 4. Kf2 Nh5 5. Ne3 Nf6 6. Nf5 Ne4+ 7. Ke3 Nc5 8. Nc1 Nd7 9. Ng3 [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | The Pawn Pawns are unusual because they move and capture in different ways: they move forward, but capture diagonally. Pawns can only move forward one square at a time, except for their very first move where they can move forward two squares. Pawns can only capture one square diagonally in front of them. They can never move or capture backwards. If there is another piece directly in front of a pawn he cannot move past or capture that piece. [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. e4 e6 2. d4 d5 3. exd5 exd5 4. c4 dxc4 5. b3 cxb3 6. axb3 c5 7. dxc5 a5 8. f4 f6 9. g4 g5 10. fxg5 fxg5 11. h4 h6 12. h5 [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | Promotion Pawns have another special ability and that is that if a pawn reaches the other side of the board it can become any other chess piece (called promotion). A pawn may be promoted to any piece. [NOTE: A common misconception is that pawns may only be exchanged for a piece that has been captured. That is NOT true. ] A pawn is usually promoted to a queen. Only pawns may be promoted. [pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. a7 f2 2. a8=Q f1=N+ 3. Kd3 [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | En Passant The last rule about pawns is called â€Å"en passant,† which is French basically means â€Å"in passing†. If a pawn moves out two squares on its first move, and by doing so lands to the side of an opponent’s pawn (effectively jumping past the other pawn’s abili ty to capture it), that other pawn has the option of capturing the first pawn as it passes by. This special move must be done immediately after the first pawn has moved past, otherwise the option to capture it is no longer available. Click through the example below to better understand this odd, but important rule. [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. e4 dxe3 2. dxe3 e5 3. fxe6 fxe6 4. g4 g5 5. h3 b5 6. axb6 axb6 [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | Castling One other special rule is called castling. This move allows you to do two important things all in one move: get your king to safety (hopefully), and get your rook out of the corner and into the game. On a player’s turn he may move his king two squares over to one side and then move the rook from that side’s corner to right next to the king on the opposite side. (See the example below. ) In order to castle, however, it must meet the following conditions: it must be that king’s very first move it must be that rook’s very first move there cannot be any pieces between the king and rook to move the king may not be in check or pass through check [pic][pic][pic][pic] 8 a b c d e f g 8 7 7 6 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. O-O O-O-O [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | Notice that when you castle one direction the king is closer to the side of the board. That is called kingside. Castling to the other side, through where the queen sat, is called castling queenside. Regardless of which side, the king always moves only two squares when castling. Check and Checkmate As stated before, the purpose of the game is to checkmate the opponent’s king. This happens when the king is put into check and cannot get out of check. There are only three ways a king can get out of check: move out of the way (though he cannot castle! ), block the check with another piece, or capture the piece threatening the king. If a king cannot escape checkmate then the game is over. Customarily the king is not captured or removed from the board, the game is simply declared over. [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. f3 e5 2. g4 Qh4# [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | Draws Occasionally chess games do not end with a winner, but with a draw. There are 5 reasons why a chess game may end in a draw: The position reache s a stalemate where it is one player’s turn to move, but his king is NOT in check and yet he does not have another legal move The players may simply agree to a draw and stop playing There are not enough pieces on the board to force a checkmate (example: a king and a bishop vs. a king) A player declares a draw if the same exact position is repeated three times (though not necessarily three times in a row) Fifty consecutive moves have been played where neither player has moved a pawn or captured a piece. Chess960 Chess960 (also called Fischer Random) is a chess variant that follows all of the normal rules of chess, but where the opening theory does not play a large role in the game. The starting position of the pieces is randomly chosen by following only 2 rules: the bishops must be on opposite colors, and there must be one rook on each side of the king. The black and white pieces are in a mirrored position. There are exactly 960 possible starting scenarios that follow these rules (thus the name 960). The only odd rule is with castling: the rules are mostly the same (king and rook cannot have moved and cannot castle through check or in check), with the additional rule that the squares between where the king and castled rook will end up must be vacant from all pieces except the king and rook. For more info and examples, click here. Some Tournament Rules Many tournaments follow a set of common, similar rules. These rules do not necessarily apply to play at home or online. Touch-move If a player touches one of their own pieces they must move that piece as long as it is a legal move. If a player touches an opponent’s piece, they must capture that piece. A player who wishes to touch a piece only to adjust it on the board must first announce the intention, usually by saying â€Å"adjust†. Introduction to Clocks and Timers Most tournaments use timers to regulate the time spent on each game, not on each move. Each player gets the same amount of time to use for their entire game and can decide how to spend that time. Once a player makes a move they then touch a button or hit a lever to start the opponent’s clock. If a player runs out of time and the opponent calls the time, then the player who ran out of time loses the game (unless the opponent does not have enough pieces to checkmate, in which case it is a draw). Click here to watch two players quickly playing a timed game of chess! Basic Strategy There are four simple things that every chess player should know: [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. e4 d5 2. exd5 Qxd5 3. Nc3 Nc6 4. Nxd5 Nf6 5. Nxc7+ Kd8 6. Nxa8 Ne4 7. f3 Bf5 8. fxe4 Bxe4 [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | #1 Protect your king Get your king to the corner of the board where he is usually safer. Don’t put off castling. You should usually castle as quickly as possible. Remember, it doesn’t matter how close you are to checkmating your opponent if your own king is checkmated first! #2 Don’t give pieces away Don’t carelessly lose your pieces! Each piece is valuable and you can’t win a game without pieces to checkmate. There is an easy system that most players use to keep track of the relative value of each chess piece: A pawn is worth 1 A knight is worth 3 A bishop is worth 3 A rook is worth 5 A queen is worth 9 The king is infinitely valuable At the end of the game these points don’t mean anything – it is simply a system you can use to make decisions while playing, helping you know when to capture, exchange, or make other moves. [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. e4 a6 2. d4 h5 3. Nf3 Rh6 4. Bxh6 Nxh6 5. Bc4 b6 6. O-O f6 7. Nc3 g6 8. Re1 Bg7 9. Qd3 Bb7 10. Rd1 Qc8 11. e5 Qd8 12. Qxg6+ Kf8 13. exf6 Bxf6 14. Qxh6+ Ke8 15. Qg6+ Kf8 16. Qf7# [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | #3 Control the center You should try and control the center of the board with your pieces and pawns. If you control the center, you will have more room to move your pieces and will make it harder for your opponent to find good squares for his pieces. In the example below white makes good moves to control the center while black plays bad moves. #4 Use all of your pieces In the example above white got all of his pieces in the game! Your pieces

Wednesday, December 4, 2019

Marketing and Management Purchasing - Supply Chain Management

Question: Discuss about the Marketing and Management for Purchasing, Supply Chain Management. Answer: Introduction The study consists of branding and marketing strategy of an assisted living facilities company of New Jersey. The company chosen for formulating the strategies of marketing is Union Family First. The sector is developing recently in United States along with different parts of the world. The company is focused on providing facilities to the elderly people along with providing safety and health standards. Many theories and models would be described in the study by elaborating branding, positioning, marketing and consumer behavior strategies. Marketers are always focusing on innovation that would help the company to make stand apart from the competitors present in the market. Marketing communication channels are implemented for Union Family First while promoting the brand in the market. It also includes the mission statement of the company aligned with the marketing strategy formulated for the enterprise. Consumer behavior is a vital factor that businesses focus nowadays for catering ta rget customers with specific products. The main aim is to attract more customers towards the products of the enterprise. Marketing of Union Family First is important because it is a new business in the market and people must know about the enterprise i.e. increased brand awareness. Branding Strategy Multiproduct branding strategy is the best strategy Union Family First should adapt to increase the brand awareness in the market. In this strategy, the company will use its brand name in its products. The strategy of brand building is also known as umbrella branding, corporate branding and family branding. There are many advantages of using this strategy to build brand by the company (Kapferer, 2012). The strategy can capitalize on the companys brand equity. If customers gain positive experience about the products of the brand, then he will pass positive feedback for the other products of the company. As the name of the different products serving by the company include companys name in the brand, other products and services will enjoy the advantage. The company is new in the market. Hence, the branding strategy of Union Family First will be unique so that customers get attracted by the name and facilities provided by the company (Aaker Joachimsthaler, 2012). The process of branding will include brand logo, slogan for the brand along with brand extension. However, the concept of brand extension is possible only when Union Families First will able to uphold a strong brand image in the market. Brand extension is defined as the employment of the existing brand name to a new category of product. The slogan of the brand is Happiness for life. in this case, special care to patients suffering from Dementia and Alzheimer. The company must follow few components for building a comprehensive strategy. They are purpose, emotion, consistency, employee involvement, flexibility, loyalty and competitive awareness. Brands should be promising in nature. A defining purpose of the company can differentiate it from its competitors in the marketplace. It will define the brand positioning in the market. Union Family First can use intentional purpose in brand building that includes motivation of making money along with doing well to the community (Braun et al., 2013). After setting the purpose the brand logo, slogan is commenced which will be used to implement in the next steps of branding strategy. The company should maintain a consistency that will communicate the message of the brand to the target customers. Emotion of the consumers is a vital thing of consideration for brand building. Customers should be included in the strategy for making strong image of the brand. In the competitive business world, brand must b e flexible in nature to adapt changes in the market (Gummerus et al., 2012). Apart from that, Union Family First should incorporate loyalty, competitive awareness in implementing the multiproduct branding strategy along with brand extension for building successful image in the market. Marketing Strategy Union Family First can use integrated marketing communication mix for promoting the brand in the market. In United States, many companies are into this business. The company must differentiate its facilities from its competitors to gain attention from potential customers in the market. The target customers of the company include senior citizens along with family persons. Marketing communication of the company include sales promotions, advertising, public relations, direct marketing and personal selling (Tukej et al., 2013). Union Family First can advertise their brand in the local television channel of New Jersey along with radio broadcasting, print ads, billboards, web pages, motion pictures, etc. Display ads are very important in terms of increasing brand value and brand awareness in the market. The billboards of the facilities should present in prime locations of New Jersey so that people can get idea about the new upcoming brand in the market. The content of the advertisement sho uld be innovative and clutter breaking (Armstrong et al., 2012). Personal selling includes sales people to meet potential people and convert them into customers via sales presentation, sales meeting, telemarketing, etc. The sales people of the company should be trained in a way so that they can convince elderly people to avail the exclusive service provided by the company. The company can take part in exhibitions, trade shows, trade-ins for forecasting their brand in public. Direct marketing technique of Union Family First consists of promotional letters, online display ad, online display ads, social media marketing, etc. The company must have to develop a website that should be user-friendly and must contain all the required information a viewer search for an assisted living facility (Rothaermel, 2015). A professional high quality video must be uploaded on YouTube. In this way, the marketers of Union Family First can increase customer engagement. The company must register itself in Google My Business and Google Local in search engine optimization. Union Family First can sponsor many cultural events in the community for branding and marketing of the new company (Barney, 2012). A timetable is provided for the marketing strategy adopted by the firm for checking the time required and budget involved in the commercialization strategies of Union Family First. Outline Number Task Name Duration Start Finish Predecessors 1 Marketing strategy of Union Family First 105 days Wed 8/17/16 Tue 1/10/17 1.1 Billboard advertisement 15 days Wed 8/17/16 Tue 9/6/16 1.2 Promoting on social networking sites 10 days Wed 9/7/16 Tue 9/20/16 2 1.3 Advertising on media channels and press 10 days Wed 9/21/16 Tue 10/4/16 3 1.4 Hiring search engines web sites for search optimization of company's websites 1 month Wed 10/5/16 Tue 11/1/16 4 1.5 Brand awareness by participating in trade shows and social campaigns 15 days Wed 11/2/16 Tue 11/22/16 5 1.6 Promotion of services through sales representatives 1 month Wed 11/23/16 Tue 12/20/16 6 1.7 Advertising through pamphlets on local shops 15 days Wed 12/21/16 Tue 1/10/17 7 Table 1: Marketing Strategy of Union Family First (Source: Created by author) Positioning Statement There are many assisted living facilities in New Jersey. The companies in this sector already occupy dominant position in the market. Every company specializes in particular factors that attract new clients to their enterprise. Positioning is very important for starting a new business in this sector. The primary target market for Union Family First is the people between the age group of 45 to 55 years (Kozlenkova et l., 2014). They are the people who will choose facilities for their parents. However, secondary target market of the enterprise is the elderly people. Many old people are alone and search suitable complexes for themselves in their old age. The company promotes the product in the market by conducting extensive market research so that it can satisfy the demands of the customer (Morgan, 2012). Market research will help Union Family First to know about competitors as well as latent needs of the prospective clients. The assisted living facilities companies in New Jersey are Pe ggys House (PH), Residence at Forsgate (RF), Sunrise of Basking Ridge (SBR), Merion Garden Assisted Living (MGAL), Granville House (GH), Juniper Village (JV), Reflections, Presbyterian Home (PH), Sunrise of Edgewater (SE), etc. A perceptual map is developed for union families first for developing marketing positioning strategy of the company in the market. The map will help the enterprise to understand about its position in the market (Sirianni et al., 2013). Development of perceptual map by Union Family First helps the marketer to frame a positioning strategy along with a positioning statement. The perceptual map is drawn in the following regarding affordability and quality of the assisted living facilities of Union Family First (Fuchs Diamantopoulos, 2012). Figure: Perceptual Map of Union Family First (UFF) (Source: Author) According to the perceptual map of Union Families First, the company will position itself as budgetary living with high quality of service provided to the elderly people. As it is a new business in the market, the price should be kept quiet at the beginning for attracting customers. The positioning statement of Union Family First is Assisted living homes at affordable prices with high-class service provided to the customers. Consumer Behavior Consumer behavior is a vital aspect that companies must focus for developing new products as well as formulating marketing plans according to the nature of the customers. The company is based on New Jersey. Union Family First can use theories of consumer behaviour for determining the buying behaviour, purchasing decision, influence of people on shoppers, and nature of buyers in the market (Ridder et al., 2014). The business of assisted living facilities is itself a niche category of business. Black Box model is used for identifying the behaviour of the customers in the market. It is a theory of behaviorism that will help the company in determining the decision-making process of the buyers along with their characteristics. The theory considers rational decision-making process of customers in the market (Schiffman et al., 2013). However, consumer behavior is important in formulating the positioning strategy, marketing strategy and branding strategy of the company. The company collects a lot of information by implementing the model in real life scenario. The target customers must belong to middle class and upper class of the society. The lifestyle of the people should be healthy. The target customers especially the family person must be working in higher position in organizations (Kacen et al., 2013). It is clear that the people are knowledgeable enough to decide their preferred companies for availing services for their nearest people. Another significant advantage of the model is recognizing problem. If the Union Family First provides effective solutions to the problem raised in the minds of the customers, then the company will definitely convince the customers (Venkatesh et al., 2013). Based on the consumer behaviour, the branding strategy, marketing strategy and the positioning statement of Union Family First are right in terms of identifying target markets. The marketing plan is perfectly aligned to the consumer behaviour. Every strategies of the company are targeted towards the nature of customers so that the brand earns recognition and reputation from the market. Mission statement of the company The mission statement of Union Families First is to create a nurturing, exceptional and supportive environment to the elderly people with newly designed beautiful homes. Union Family First is a company based on New Jersey in the sector of assisted living facilities. The company is focused to serve elderly people along with providing extra healthcare facilities. The headquarter of the company will be located at Cape May area of New Jersey. Union Family First focuses on delivering exceptional flats with modern amenities. Extra care should be provided to older people along with different types of healthcare facilities within the residential complexes. The company owns its licensed physicians and physical therapist to provide emergency support to the elderly patients. The people who will reside in the residential complexes of Union Family First will feel difference provided by the company. The staffs that are in charge of the flats or living facilities are well trained and are known for providing excellent customer service. The executives of the company are constantly focused in building trust and good rapport with the existing customers. The living faci lities of Union Family First are built in areas that are located in the outskirts of main city of New Jersey. Conclusion The study explains various framework of marketing and consumer behaviour that enhance the company to build a strong image in the assisted living facility market. The market is developed in United States. The accommodation for the elderly people is a booming industry in United States. The company has sufficient scope to expand its business in the New Jersey area by formulating effective marketing strategy. Elderly care in an assisted living facilities company is a sensitive issue that targets senior people and their families. A sense of care and trust should be build among the clients of the company. Fostering trust is a vital aspect that can actually enhance the company to gain confidence of more customers in the market. Apart from that, word of mouth is an important aspect that can create a significant impact in the marketing of the company. 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