Art of Cooking Essay

I have a passion for culinary art. My double culture, and family background was behind this love . I always thought that being half French , half Moroccan is a great mixture , but starting to cook approved it to me . I remember when I used to sneak in my mom’s kitchen, and play with the ingredients. It was a great time where I learned how to mix, and make new dishes by improvising new combinations. For example, I mixed flavors and textures that were usually never combined. Or even add new colors in my dishes that raise their beauty. I was not the only one fascinated by food. My dad a professional chef got me into the world of pastry, and Moroccan traditional food ex: â€Å"Tagine,† which is primarily used to slow-cook savory stews and vegetable dishes. Because the domed or cone-shaped lid of the tagine traps steam and returns the condensed liquid to the pot. Morocco is the culinary star of North Africa; it is the doorway between Europe and Africa. Much imperial and trade influence has been filtered, and blended into this culture. Moroccan cooking is characterized by rich spices that combine anywhere from 10 to 100 spices. French and Moroccan cooking cuisines have been subject to Berber, Moorish, Arab, and European influences. Most French dishes are known for their complex, and rich flavors, we love bread, and wines. Most of people tried some French recipes, or food without knowing that is even French. You may find them all over the world. Ex: * Crepes: a very flat pancake typically stuffed with fruit or cream. * Baguette: a long French bread loaf. * Chocolate mousse: this lighter than air dessert originated in France. * Eclair : a pastry stuffed with cream and topped with icing. * Creme Brulee : Custard topped with hard caramel. â€Å"One cannot think well, love well, and sleep well, if one has not dined well. †

Disrespecting an Nco

Why I should not disrespect an NCO and the consequences I am writing this essay because I disrespected a non commissioned officer. I do apologize for what I did and have said. I have learned from my mistake and I see why I am to do this essay and that is to show that disrespecting a non commissioned officer will not be tolerated and two give clear understanding of the impact that disrespecting a Non Commissioned officer has on others.For many reasons the Non Commissioned Officers keep the moral up and motivate soldiers and encourage them to do their very best and showing disrespect to the NCO’s not only lowers moral, it also makes it to where the NCO thinks less of the person and lowers the person’s creditability. There is a possibility of Uniform Code of Military Justice (UCMJ) actions taken against the soldier. With the UCMJ the soldier could lose rank, lose pay, have to pull extra duty, getting    discharged, or even getting jail time depending on how bad or sever the violation is.It could also cause the soldier not to have a chance to exceed or grow as a soldier or a leader such as go to schools, warrior leader’s course, or even the promotion board. If the disrespect is by jumping the chain of command or the NCO support channel then it would get others in conflict. Non Commissioned Officers are literately the backbone of the military even as it says in the NCO creed. The NCO’s do countless jobs that are not totally acknowledged.Sometimes non commissioned officers help soldiers in many ways and sometimes do not require acknowledgement except to see the soldier strive to success. But the influence of disrespecting NCO’s and the consequences is something everyone should be aware of. For many reasons the Non Commissioned Officers keep the moral up and motivate soldiers and encourage them to do their very best and showing disrespect to the NCO’s not only lowers moral, it also makes it to where the NCO thinks less of th e person and lowers the person’s creditability.There is a possibility of Uniform Code of Military Justice (UCMJ) actions taken against the soldier. With the UCMJ the soldier could lose rank, lose pay, have to pull extra duty, getting    discharged, or even getting jail time depending on how bad or sever the violation is. It could also cause the soldier not to have a chance to exceed or grow as a soldier or a leader such as go to schools, arrior leader’s course, or even the promotion board. If the disrespect is by jumping the chain of command or the NCO support channel then it would get others in conflict and that could possibly be disrespectful to an NCO. In closing, If you want to be treated with respect by your non commissioned officer you should always watch what you say and how you say it and be mindful of your actions cause it could land you in hot water.

Human Resource Management Essay Example | Topics and Well Written Essays - 1000 words - 2

Human Resource Management - Essay Example Human resource management strategies of Facebook Facebook is well known social networking service company that was founded in 2004 by Mark Zuckerberg with his university roommates there are over 600 million users on Facebook. As at 2011 January, the number of employees at Facebook was over 2000, working in 15 different countries. It is difficult to explain the human resource management of Facebook, this is because of the nature of the company, the HR policies of the company and the management structure of the company (Anonymous, 2011). However, working at the company provides an exciting opportunity to the employees and provides room for innovation for those ready to test new ideas. Planning of employees The human resource management at Facebook Company has the duty of making sure that it plans well for the future of the company in terms of human resource. One critical aspect involved in planning is ensuring that the company has enough employees who will adequately serve the company and help it achieve its objectives. At Facebook, this done by selection and recruitment that allows the company to get the talent and skills it requires (Anonymous, 2011). Managing of human resources at Facebook Managing staff is not easy. There are many issues that comes up which the management has to deal with. However, with proper strategies and polices it becomes easy. As noted by Kotler (1996) there is need to fully maximize on the available staff. Facebook Company views human resource management in a more innovative way in managing it workforce, as opposed to the traditional way. Accordingly, the management has adopted techniques that allow the company to express it goals in a specific manner so that it can be understood by its employees (Baloun, 2006, p, 27). The company as well provides the required resources that its staff can use to successfully achieve their tasks. Thus, the company is able to successful its HRM techniques in way that promotes the goals and objectives of the company of leading in innovation. Training and development at Facebook Despite that fact that training of employees is very important, the company expects its staff to learn by themselves so that they become more innovative. The company has adopted an open and transparent environment. The HRM at Facebook understands that it has the duty to ensure that its employees fully exploit their potential in a positive and safe environment. Accordingly the company has provided a large open space office that promotes innovation (Home-Designing, 2009), easier communication, and better use of time, as employees do not need to work a far to reach the management. This highly motivated the employees. Employees are encouraged to think outside the box and come up with new ideas. However, the management is very good and supportive of its employees. Recruitment and selection at Facebook Recruitment of workforce is a very important activity in any given organization. This entails selection, administr ation, evaluation and performance as well as staffing. As explained by Kotler (1996, p, 96) recruitment and selection helps a company to get the right people in terms of numbers, skills and competency that needed. In line with the mission of the company of discovering excellent talent and providing good working environment to its employees, Facebook Company recruits the smartest

Choose one Experiential Project Essay Example | Topics and Well Written Essays - 1500 words

Choose one Experiential Project - Essay Example In a criminal justice system, these three separate outfits work together both as the primary means of maintaining the rule of law in society and under the rule of law. America is recognized for having one of the most advanced judicial systems in the entire universe. Every day a large number of people, including police officers, accused criminals, judges, lawyers, and government officials, play a part in this system, attempting to work for justice and settle disputes. What makes the American justice system more incredible is that it has the capacity to function successfully in a country which is diverse and large. Police officers, judges, lawyers, and government officials play a significant part in the legal system, a role that is frequently unknown, disregarded, or misunderstood by most members of the public. The interview with the police officer was conducted over a period of three days. The interview had to go on for three days because the meeting could only take place in the eveni ng after work and the police officer had to go to his evening part time occupation. The police officer has been in the profession for almost fifteen years. The police officer is medium build and almost six feet tall. He is also married and has two children. In contrast to his build and tall physique, he is soft-spoken, and never responded to my questions without a bit of a pause. Nevertheless, he courteously refused his identity to be revealed (Fuller, 2005). This paper will be in form of a narrative based on the police officer’s interview regarding his views on the criminal justice system. The paper will look at whether the criminal justice system works, in what ways it does not work, and the future of the criminal justice system. The paper will also compare and contrast what the police officer says with relevant sections of the text. The conclusion of the paper will address lessons derived from speaking with the police officer. In the view of the police officer, the United State’s criminal justice system largely works, but there are ways in which it does not work. The police officer also gave me his views on the future of the criminal justice system. According to the police officer, one of the things that make the criminal justice system work is a carefully ordered and balanced hierarchy. A number of different federal courts deal with issues that are related to federal law and every state has its specific set of courts which adapt to the desires of the people. In addition, all through the different stages of the process, there is constitutional protection to make sure that the liberties of the convicted and accused are respected. These protections balance the fundamental liberties of the accused and the need of the criminal justice system to probe and take legal actions against criminals (Fuller, 2005). Moreover, the police officer argued that there are a number of rights obtained from the constitution which safeguards the accused from cruelty and overreaching from law enforcement officers. The most significant of these rights are arguably the Fourth Amendment which prohibits unreasonable searches and seizures and the Miranda advisement. The Fourth Amendment which prohibits unreasonable searches and seizures prevents law enforcement officers from searching a criminal suspect or his premises without a search warrant. Nevertheless, the officers asserted that there are exemptions for explanatory situations, for example, when a police

Arthur Miller Essay Example | Topics and Well Written Essays - 1250 words

Arthur Miller - Essay Example This essay â€Å"Arthur Miller† describes the career of the famous American author who helped introduce a new approach to theater following World War II. Although theater had already begun to focus on realistic portrayals, Miller introduced a depth of field previously unsuspected. His plays focus on the stories of everyday Americans struggling and often not quite reaching the quintessential American Dream. In these presentations, he explores the various social issues involved, such as the changing American landscape and new attitudes of women, while he also reveals the very human personal weaknesses of his characters as they struggle to attain a quality of life woefully out of their reach and/or completely destructive to the family left behind. More than simply focusing on a single individual, Miller’s plays also tend to have a broad-reaching appeal, addressing political and social issues he saw around him as well as remaining true to the original context. With an under standing of the various types of work he has engaged in, it is possible to discuss the various aspects of Miller’s work that have made him famous some of which are the reasons he stands out to me as being a particularly outstanding author. Miller is most widely known for his work as a playwright, but he produced some notable works in other areas as well. When he first began working in New York, Miller also supported himself by writing scripts for various radio programs like Columbia Workshop (CBS) and Cavalcade of America (NBC).

Certified Aviation Manager Program Essay Example | Topics and Well Written Essays - 500 words - 1

Certified Aviation Manager Program - Essay Example This personal and corporate assurance is a first step into the responsibility of management, and is also serves as a guide to my future obligations to the industry. My goal of working as a department manager will necessitate that I prepare for this additional responsibility. A department manager is accountable to corporate interests as well as being responsible to their employee's concerns and needs. These may be the interactions that take place on a professional level between employees, or may involve the long-term corporate strategy of aviation scheduling or security. CAM Certification provides the foundation for insuring that the qualified manager has the breadth of education and experience required to operate in that capacity. It will assure that I not only have the scope of knowledge necessary, but will also provide me with the confidence that I have the most up to date information and state of the art methods available. The aviation industry is a rapidly changing landscape. Increased regulation, new technology, and heightened security concerns place a high demand on managers in aviation to demonstrate their capability to address many different issues. CAM Certification is a focal point where like minded aviation professionals can exchange ideas and remain current on the state of aviation.

International relations - foreign policy Essay Example | Topics and Well Written Essays - 1500 words

International relations - foreign policy - Essay Example Countries, big and small alike, have internal domestic policies. Concurrently, they also have foreign policies. These policies are bases of the values and interests that are crucial in guiding how these particular governments act or behave with regards to certain international issues. Policy, here referring to a certain course of actionAccording to Feigert, Graebner, Papademetriou, Mangone, Ransom, Wilson, Wolfe, Piper & Terchek, foreign policy is the foreign component of public policy. (1983) Simply defined, public policy is the choice or the stance that particular governments adopt with regards to certain issues in country. (Dye, 1972) That said, while public policy is concerned with the domestic issues and policies to be implemented within (inside) state borders, foreign policy on its part is concerned with policies that are to be implemented without (outside) the countries borders. (Feigert, et al, 1983) Foreign policy plainly put is the policy that is formulated and adopted by s tate governments for the purposes of governing its relations with other countries in the international arena. The most important thing to note about foreign policy is that it is primarily concerned with state interests. State interest could be in either, political, military and/or economic terms. The reason why a country would like to implement certain policies with regards to other countries has to do with what it stands to gain more than anything else. Shah (2001) posits that every nation/country is in possession of a foreign policy. The reason why foreign policy is important is because it ensures that the needs of the nations/countries are represented in the international community. During the cold war countries mostly used foreign policies as a way of furthering their national interests and agendas. In the course of furthering these agendas, the interests held dear by other nations in the international community did not matter much and were disregarded. In most cases this often led to resentment between different countries with different issues to push forth. (Shah, 2001) The conduct of foreign policy then involves balancing between substitute policies and their perceived costs and benefits. (Feigert, et al, 1983) At the end of the day, countries more often than not, adopt the policies that are most favorable to them and are in sync with what they may want to achieve (national interest). It could be security needs or economic growth. (Shah, 2001) Traditionally, the conduct of foreign policy has often been the duty of the national governments. Nonetheless, other actors within the state realm are involved in the conduct and formulation of foreign policy. These are the smaller regional states and provinces within a nation/country. For this reason, there is always advocacy and lobbying for the type of issues and interests that should be part of foreign policy and which respective government should focus on. This way these state actors are able to influence foreign policy decisions. Despite this, some governments wield such immense powers such that they lo ck out these state actors such as regional states and provinces out of the formulation and consequent conduct of foreign policy. Take the case of India for example. As per the Indian constitution, the central federal government, the executive, is granted all the powers in the land necessary for the conduct of both domestic and foreign policies. Still, even though these actors are given lesser powers, but powers nonetheless by the Indian Constitution, the regional states in India have little or no autonomy. The consequence of this is that their roles are usurped and the central government makes all the crucial decisions with regards to foreign policy. (Dossani & Vijaykumar, 2005) As countries conduct foreign policy they involve themselves in such activities as diplomacy, negotiations, bargaining, cooperation or even coercion, bullying, lying and intimidation. Depending on what their interests are at the end of the d

Comparing and contrasting Essay Example | Topics and Well Written Essays - 1500 words - 1

Comparing and contrasting - Essay Example More specifically, the paper will focus on separation of powers, federalism, parliamentary sovereignty, bicameralism, bill of rights, heads of power, control of finances, and power of the electorate among others. One of the most crucial aspect of both the United States and Australian Constitution is Federalism. This aspect refers to the sharing of powers between the state and national governments. In the United States, state have existed for a long time. They were formed before the national government and it is their union that led to the creation of the federal government. Under the federal system of governance, the United States Constitution holds that the federal government has the power to oversee issues that affect America as a nation. Thus, national issues are dealt with by the federal government. The state governments only deal with issues within their jurisdiction. Under the constitution, the federal government has powers to make laws that affect the entire nation. However, the constitution limits these powers. For example, trading activities between states can be regulated by the federal government, but it has no powers to influence trade occurring within a state (Zines, 2008). The United States Constitution is similar to the Australian Constitution, which is also based on the federal system. Power is divided between the state and Federal government. The federation was formed in 1901. In Australia, there are six states. Since Australia is governed by the laws of the Commonwealth, the government is also referred as the Commonwealth government. The powers of the Federal government in Australia have been clearly indicated in Section 51 of the Australian Constitution. Most financial decisions, including those affecting the individual states, are made by the central government. Although the federal structure makes the United States Constitution similar to the Australian Constitution, there are differences in that the United States has more

Research Article Essay Example | Topics and Well Written Essays - 250 words

Research Article - Essay Example According to the authors, this study is the first step in definition of differences related to location and kind of BRCA1 and BRCA2 mutations and awareness of mutation-specific dangers may offer critical information for evaluation of clinical risk which will assist women and their physicians to establish the finest treatment plan for them. Everybody has BRCA1 and BRCA2 genes; which carries instructions for manufacturing proteins that are tasked with fighting tumors through fixation of mistakes in the DNA. Nevertheless, some unfortunate individuals experience mutations in these genes that increase their vulnerability of getting ovarian and breast cancers as well as other cancers such as prostrate, pancreas, peritoneum and fallopian tubes). It is approximated that 1 in 300 to 1 in 800 individuals have one of these destructive mutations. Nonetheless, some populations have much higher prevalence. Having BRCA1 and BRCA2 mutations raises the risk of having both ovarian and breast cancers by various percentages. A JAMA study enlisted over 30,000 women from 33 countries on six continents; all having BRCA mutations known to raise the risk of cancer. Over 90 percent of the women were white while almost 10 percent were Ashkenazi Jews. The women were categorized into â€Å"bins† on the basis of where mutations occurred in the genome. They then examined to know how many women in every bin were diagnosed with ovarian/breast cancer while being monitored. It was discovered that 46 percent of the 19,581 women having a BRCA1 mutation tested positive for breast cancer, 12 percent tested positive for ovarian cancer,5 percent had both and only 37 percent were cancer free. In addition, the average age during diagnosis was 39.9 year s for breast cancer and more than 50 for ovarian cancer. On the other hand, amongst the 11,900 women having BRCA2 mutation 52 percent tested positive for breast

Human Resources Organisational Change and Development Essay

Human Resources Organisational Change and Development - Essay Example This is a real case study of a merger between these two companies. Both the companies were multinationals having offices in various parts of the world. However, this case study refers to the change management problems encountered in Pakistan. The change process was first adopted in other countries and implemented as is in Pakistan after their success. During the year 2004, the Group Sanofi-Synthelabo and Aventis merged to create Sanofi-Aventis. Sanofi-Aventis operates within the Pharmaceutical preparations sector. The Group's principal activities are the research, production and distribution of pharmaceuticals. It has operations in more than one hundred countries worldwide on 5 continents. Consolidated sales of 25 billon euros and 4 billion euros Research & Development expenditure based on 2003 reported figures Sanofi and Aventis are both well known pharmaceutical companies. However, with time, their certain geographical operations centers have become non-productive and year after year are unable to deliver the same performance as it used to. There are various factors that made this merger necessary including: The management of both the companies i.e. ... Increase in price of labour, minimum wage laws THE REASON TO CHANGE Change Objective: - The basic objective was to successfully create the worlds third largest pharmaceutical group. INDUSTRY LEADERSHIP According to the last IMS report Sanofi-Aventis is the 3rd largest company worldwide and number one in Europe. The market share of 5.6% is also amongst the highest in the industry. Research and Development Expenses at Sanofi-Aventis are among the top 3 in the industry. Their growth rate of over 11.4% as reflected by IMS and market share of 4.6% is among the top in the industry. Their sale is approximately 3+ billion The management of both the companies i.e. Aventis and Sanofi realized that this would include a complete change management program to be devised keeping in mind the individual nature of the organizations internal cultures. This change management program had to be devised in such a way as to minimize dissatisfaction and job insecurity in the current human resource employed at both the companies. For this purpose, both the companies decided to opt for planned change. According to Stephen P. Robbins, "planned change, refers to change activities that are intentional and goal oriented" The planned change programs to be implemented at both the organizations were to encompass the following spheres: Changing structure, or in essence redesigning of organizational structure. The critical issue faced was duplication of human resources at similar parallel positions. For these cases the candidate with the better profile including education, technical expertise, years of experience and skills up gradation , would retain the old job designation, responsibilities, whereas the other candidate would be offered a

Depatment of Veterans Affairs Essay Example for Free

Depatment of Veterans Affairs Essay The Department of Veterans Affairs is continuing to have many problems with many of the services that they offer. The service that has been impacted the most is the healthcare division, others such as vocational rehabilitation and the Post 9/11 GI Bill are not providing the proper outlets and support that the veterans are in need of. In recent months the VA has had many accountability problems with regard to patients even dying from lack of services. When these problems first came to light the Federal government investigated some of the problems and there was no accountability for the people that were not doing their jobs. There were also bonuses being given out when people were not doing their jobs. There have been many policy’s put in place such as Department of Veterans Affairs Management Accountability Act of 2014. This should help many of the problems that the VA is having in the healthcare division alone. The largest problem that they are currently having is a large backlog of patients just awaiting to be seen, as well as being understaffed for the amount of staff needed for the large amount of veterans now being seen. Recently the secretary of the VA, Eric Shinseki, resigned from his position and the Deputy Secretary of Veterans Affairs, Sloan Gibson took his position for a short period until a new secretary could be chosen. The new Secretary of Veterans Affairs is Robert McDonald. He has proposed many different ways to help get veterans the benefits that they have been waiting for. The backlog is still over 750,000 veterans with almost one third of them still being from the backlog. Some of the more recent problems have been that the Department of Veterans Affairs has caught employees discarding, through burning and shredding, the files of some of the veterans that have applied for benefits. There are other plans being put into place, one by the President, and this is the Veterans Choice Card. This new program will allow veterans to visit other hospitals and doctors outside of the VA for treatment. The Veterans Affairs hospitals can only grow so much until they need help from outside sources to h elp take care of everyone that needs medical attention. There has been an Industry Day as the Veterans Affairs office has been calling it which is going to be for determining the costs for healthcare outside of the VA. The topics that will be covered in this are:Â  Department of Veterans Affairs Management Accountability Act of 2014 Backlog

Dental Prosthetic for a 5 Year Old Child

Dental Prosthetic for a 5 Year Old Child

The Company Background And History Of Coca Cola Marketing Essay

The Company Background And History Of Coca Cola Marketing Essay The Coca-Cola Company is established in 1886 by the pharmacist Dr. John Pemberton in Atlanta, in the beginning it was sold as a medicine. The Company registered its trade mark in March 27, 1944. Nowadays it is spread in more than 200 countries with over 500 brands and 3,300 beverage products. These products include sparkling beverages and still beverages, such as waters, juice drinks, teas, coffees, sports drinks and energy drinks. The top five NARTD (non alcoholic ready to drink) are: Coca-Cola, Diet Coke, Sprite and Fanta. The number of employees worldwide is 92,400 and headquarter is in Atlanta. The Coca-Cola Company is listed on the New York Stock Exchange under the ticker symbol KO. The Coca-Cola system operates on a local scale in every country where they do business. It does not own or control most of its bottling partners, its compromises the company and the bottling partners. The Company has more than 300 bottlers worldwide. Coca-Cola manufactures and sells concentrates, bev erage bases and syrups through its concentrate plant to bottlers; it does own the brands and is responsible for brand marketing initiatives. The bottling Companies manufacture, package, merchandise and distribute the finished branded beverages to Coca-Cola customers and vending partners, who then sell the products to the consumers.1 This was an overview on the Global Coca-Cola Company. Lets look to Coca-Cola Egypt as the paper is studying the company in Egypt. Coca-Cola exists since 1942 and has two bottlers TCCBCE and El Nile Beverage Company. The bottling operation ownership for The Coca-Cola Bottling Company (TCCBCE) is: 51% TCCBCE and 49% Coca-Cola Company as for El Nile its 100% owned by El Nile. The entire system has 11,494 full time employees. 1-coca-cola annual report The Strategic business units that the company operates in Egypt are carbonated soft drinks, energy drinks and mineral water. The company recorded revenues of $78,526 million during the financial year ended December 2009 with an increase of 15% compared to 2008. The increase of 12% in revenues was coming from CSD (carbonated soft drinks) segment and 3% from the Mineral water segment. However there is a decrease in the CSD growth rate by 3% in 2009 which was 15.6% (FY 07-08) versus 12% (FY 08-09) the decrease is due to change in the consumer life style became healthier conscious. Egypt juice Industry analysis The non carbonated soft drinks are considerate to have a huge potential within the juice sector. Egypt juice industry is a lucrative market with a value of $/$216mm, it is growing from 11-22% over the last eight years. The industry sales are 44 mm unit cases in 2009. The juice segment expected to grow at 11% Compound Annual Growth Rate (CAGR) in 2012 while the Carbonated Soft Drinks (CSD) segment is expected to grow at 4.7% Compound Annual Growth Rate (CAGR) in 2012. Based on retail audits done by the AC Nielsen and Protrac studying the Egyptian beverage market the result shows that the consumer life style is changing and became healthier conscious and they are shifting to the drinks that are healthier. The CSD market is shrinking and other markets are developing. Juice is a lucrative product category that has been growing consistently over the past 8 years. The juice industry depends on farms that cultivate fruits. The different juice type: Fruit-Flavored Drink is a 100% concentrate, Juice Drinks it contain up to 24% Juice, Nectar contains 25% up to 99% juice and product called 100% juice is a product of 100% juice. PESTEL Analysis for Juice in Egyptian market PESTEL analysis is a business measurement tool that helps to understand the external surroundings and market as such the position, potential and direction for a business. PESTEL stands for Political factors e.g. changes in government policies, Economic factors relate to changes in the wider economy such as rises in living standards or the general level of demand, Social factors explain the buying patterns and buying attitude, Technologic factors is the changes in innovation potential, Environmental factors include the weather and climate change and Legal factors major legal changes that have affected firms where they operate. All these factors are used to assess the market. Political factor Egypts political condition is secure and a completely democratic republic is projected within the near future. Egypt was ruled by many countries before establishing freedom and today it is run by a multi-party semi-presidential system where the supervisory power is separated between the president and the prime minister, although in practice the president tends to hold a larger share of the power. Egypts political system presently receives much needed financial support from the US which is helping to develop the country into a new era of optimism. Egypt increased inward investment, creating a rich investment atmosphere. Economic factor The economic environment in Egypt is ready for investment. Egypts economic freedom score is 59.0, making its economy the 94th freest in the 2010 Index. 3.2% increase in gross domestic product (GDP) Per capita to reach $2,161. Per capita consumption of non alcoholic ready to drink (NARTD) will increase by 30% reaching in 2020. Growth is highly driven by stills (juices and water). Juice is the fastest growing category with Compound Annual Growth Rate (CAGR) increase of 11 % driving growth of non alcoholic ready to drink NARTD. Social factor Key factors behind the forecast increase of juice market in Egypt is the new consumer lifestyle preferences for healthier drinks and scare of obesity which resulted a slowing growth rates for sales of carbonated soft drinks (CSD) market. Despite the fact the carbonated soft drinks (CSD) market has remained profitable. One of the main characteristic of Egyptian life style is the importance of family and friendships. Egyptians are enormously socials and one of the importances of their life style is the relaxation time which they spend with friends or families at home, cafà © or restaurants. An important part of Egyptian residents is the eating behavior. The last five years the coffee shops spread very fast in daily life especially in young adults and teen generation. The consumption of juice is correlated to person age. Population is 81 Million out of which 50% are under 20 years. 50% of the population is the prospective juice target (kids and teenagers) because 64% of ready to drink juice volumes comes from 8-29 yr olds skewed towards 8-11 yrs old. Technology factor The juice industry benefits of a huge technology. Its for the sake of both business and the consumer when new technologies guide to better quality products. The industry depends on the quality of fruits that are growing in the country. Juice makers divided their production into two different forms pasteurized and raw juice. Technology helps to retain the properties of fruit the same as its original taste. Juice shelf life is small due to defect that can happen based on environmental climate. To extend the shelf life, juice is pasteurized on the same method as milk which for decades can be considered a middle ground between raw and ultra-pasteurized. The flavor of milk is affected by pasteurization much more strongly than fruit juices tend to be. Ecological factors Juice Industry is depending on agriculture and fruit growth wherever it spread. It is necessary to realize that fruit growing relies on agricultural land, water and suitable climate. Fertilizers used in agriculture can be a source of environmental pollution. Major change in climate occurring due to global warming can impact the farming industry. This leads to a need of integration of farmers into an agro environmental program that needs a support and keeping production procedures in accordance with environmental protection and sustainability of natural process. Legal factors Legal issues involve laws in juice production regulated by Egyptian government which prohibits use of returnable glass bottles. Such regulation negatively affects juice industry as returnable glass bottles are more profitable. Porter five forces model for juice sector Porters Five Forces Model was developed by Michael E. Porter in his book Competitive Strategy: Techniques for Analyzing Industries and Competitors in 1980. The famous book he wrote in his thirties became an international best seller, published in nineteen languages and re-printed approaching sixty times. Since that time Porters Model became an important tool help for analyzing an organizations industry structure in strategic processes. Porter has identified five competitive forces that shape every industry and every market. These forces determine the intensity of competition and hence the profitability and attractiveness of an industry and answer the question of What are the key factors that can determine a business success? The five forces are described as follows: Threat of new entrants Bargaining power of customers Competitive rivalry within the industry Bargaining power of suppliers Threat of substitutes Recklies Management Project GmbH www.themanager.org (figure 1) Bargaining Power of Customers Threat of New Entrants Threat of Substitutes Competitive Rivalry between Existing firms In combination with a PESTEL-Analysis, which reveals drivers for change in an industry, Five Forces Analysis can reveal insights about the potential future attractiveness of the industry. Porters Model is useful tools to determine potential changes of competitive forces. Bargaining power of suppliers Bargaining power of suppliers is described by how much power suppliers have on you in a specific industry or market. A business or a producing industry requires inputs to give a final product such as raw materials, labor, component and other supplies. This lead to a relationship between buyer and supplier provide raw materials used in the production. Supplier is called powerful when he has influence on the producing industry. Lets focus on suppliers in Egyptian juice industry and how much they have power influencing the production of the final juice product. Juice industry depends on many suppliers; sugar, material required in packaging, preservative, flavor and a key player in juice industry is the juice concentrate supplier. Juice supply chain starts form farm that depend on fruit seasonality. The crop of any fruit varies from time to time in quantity and quality based on climate changes and natural crises. This is the main reasons that change in juice concentrate availability pric e and quality. Juice concentrate suppliers are divided in three categories. Suppliers that produce concentrate and use them in the production of final juice product, others that produce concentrate and use part of their production to make a final juice product and sell the rest and suppliers that sell all their production of juice concentrate. Its worth to mention that a big part of the juice concentrate is exported outside Egypt to other countries and one of the main countries who import from Egypt are the Gulf countries. Therefore the supplier power is considerate high because the market is dominated by a few large suppliers rather than fragmented source of supply, supplier customer are fragmented, there is a possibility for supplier to increase concentrate juice prices and there is no substitute to the juice concentrate. To reduce supplier power in juice industry it is important to know what is the influence of outside factors to be taken in consideration to find a place in the m arket. Juice producers make a partnership with suppliers that produce juice concentrate to reduce the power of suppliers. Bargaining power of customers Bargaining power of customers is how much negotiation power the customers have and how much power he has over you in a specific industry or market, meaning how much customer can impose pressure in margin and volume. When buyer has a strong economic power the relationship to the producing industry is near to what economist call monopsony, a market where there is many suppliers and one buyer. In such case your ability to capture a high proportion of the value created will decrease, and you will earn lower profit. Having a few large buyers will have a significant leverage to negotiate price and others terms because you will be afraid losing an important buyer and volume which puts you in a weak position. Buyers have also power on you if they can produce the product themselves and they can play suppliers against each others. However there is a few large buyers and they buy in a large quantities. Meanwhile there are many small buyers that you have greater control over them because they buy a small portion of your sales. Bargaining power of consumer in the juice industry, there are three type of buyer which is the direct consumer, the retail outlets and the wholesalers. 75% of direct consumers for juice freshly prepare juice at home or they buy it from a plain juice shops. In this situation the main competition of those buyers is any plain juice shops or fresh fruit that can substitute the juice product. The juice producer can reduce this bargaining by offering a differentiated product and create loyalty to the brand that offers higher value as the juice freshly prepared its shelf life is limited. The Wholesalers are few in number therefore their bargaining power of consumer is significant due to the number of juice product that they do have on the retails shelf and how do they present the product to the consumer. The retails outlets are many in numbers and they do have a big number of products however the bargaining power of wholesalers and retail outlets are not significant if the consumers are loyal to the brand. Generally the juice industry in Egypt, buyers has more power than the entrepreneurs due to the fact that consumer have different option to entertainment, number of retail outlets that have a several product on self. Therefore the differentiation, creating value to the product and loyalty to the brand is very important. Threat of a new entrant Threat of a new entrant is how easy a competitor can enter into your industry or market? New competitors determents changes in the market environment in terms of gain market shares, pressure to reduce the prices which have an impact on profit and impact on customer loyalty at any time. In term of reaction and adjustment the existing players have a pressure on them. Threat of new entrant depends on barrier to enter industry or market and how the existing player will react with a new competitor. New entrant barrier is economies of scale, the experience that the existing players have which lead to cost advantage, high fixed assets cost and strong distribution channel of existing players. The existing of these barriers protects the existing player from the threat of new entrant. In addition the existent players can react by reducing price or forming a partnership to reduce the threat of a new entrant. Threat of new entrant is considerate in Egyptian juice industry due to high capital cost and knowledge required. Based on this usually the threat of new entrant is higher for the companies that are involved in manufacturing then service. Its not always negative that you do have a competition close to you. Some industry encourage a new entrant specially if they do have already experience in a similar field and they do have a big part of their capital already established such as the factory which just need the production line and having their own distribution channel. Threat of a substitutes products Threat of substitutes products, we give term substitutes to a product that a buyer can replace a business product with another one. What products your buyer can replace your product with? It exists when a buyer can replace your product with another product for the same purpose with a lower price. In such case they can attract a significant proportion of the market and have impact on sales and volume of the existing players. The substitutes product also applies on complementary product. The main factors that can affect substitutes product are customer shift to another similar product based on lower price because your product doesnt give different value from the competitors one and customer have a little loyalty to your product therefore, the threat of substitute is considerable. A substitute threat can be reduced by differentiating your product than the other existing in market and create loyalty to the brand through marketing initiative (TV, radio, outdoors advertisingetc). Following the new live styles trend, consumers became healthier conscious make the threat of substitutes products low in juice industry. The consumption of carbonated soft drinks decreased. The substitute product in this industry can be a healthy product such as fruit juice drink, fruit flavored drink, powdered fruit drinks can substitute the juice concentrate drink and it can also be substituted by milk , fruit base yogurt and mineral or bottled water. Variety of substitutes products are available at the market consumer have an open choices which they can choose whatever suits their needs. However they are not real substitutes products because juice is drunk in different time and occasions. Rivalry between existing firms Rivalry is the competition between existing firms in an industry. In certain industry the rivalry is high and has an impact on profit as you cannot set your own price and it can make the profit to zero. This force might be the most important in Poters five forces as it describe the intensity between existing players. The rivalry is called high when the competitors on a same industry have similar products with no differentiation and they compete in term of price. The market players are same in mass with comparable strategies. Having high barrier to exit the market and when the market is increasing slowly or shrinking this makes the rivalry a considerable force. To decrease the rivalry between existing players you should avoid price competition, differentiate your product and strategies, focus on a different sector and avoid high capacity production. The Egyptian juice market is a fragmented market with many players. Four companies have 50% of the market the rest are less than 5% each. The market is not only splited between the players in terms of market share but also shrinked by products. This means that there is a good chance to enter the market. However, PepsiCo the major competitive to Coca-Cola is preparing new juice launch during the current year. PepsiCo made a joint venture with Almarai Company (extremely successful dairy foods company in the Middle East) and have acquired Beyti well known brand name in Egypt. It produces a variety of high-quality dairy and juice. They are big in size with a very strong distribution channel however the consumer has a law loyalty to specific brand. This situation will make rivalry in the near future. Egypt juice market analysis Lets go more deep and look into the market analysis to be able to determine the juice market sucess . The goal is to be able to find out the market attractivness and understand more about the opportunity and threats of the sector. Key success factors Key success factors depend on two questions which need to be analyzed What does the consumer want? (Here we need to analyze the market) How to face the competition? (Competition analysis) In Egypt juice sector to make a success from the consumer point: Egyptians doesnt make a great difference between artificial distilled fruit beverage and fruit juice they are comparing products in terms of price. Therefore you need to have a competitive price or to build a differentiation strategy to enable you to set your price. Innovation is one of key success factors that need to be present to gain consumer. The consumer has a law loyalty to brands this makes the product availability in market very important. The availability plus the innovation in packages and product range that suits the new consumer life styles will help to build loyalty to the brand. For the competition, you need to be different in product image, have a strong distribution channel to be able to position yourself in the market and to start to compete. Demand Analysis Demand characteristic Following the new consumer life style, the juice market has a high demand based on questionnaire done by MEMRB agency to the Coca-Cola Egypt company here is the outcome. Those that consume juice product on monthly bases dont think it is as strong on Thirst quenching, Good for you, Great tasting and refreshing. However, an improvement on all measures for juice, frequent consumption coming from weekly consumers. Consumer that thinks that they are always doing new thinks shows growth from0% to 7% in 2008-2009 while the carbonated soft drinks shows 3% increase in 2009 and the one that things that uice gives energy shows an improvement from 5% to 9% for year 2008-2009 while the carbonated soft drinks shows a decrease from -6% to -11% for year 2008-2009.

John Paul Jones :: essays research papers

John Paul Jones The Bonhomme Richard vs. The HMS Serapis John Paul was born in the small fishing village of Arbigland, Scotland on July 6, 1747. To his parents John Paul and Jean MacDuff he was the fourth child. They had seven children but unfortunately all but two died in infancy. The family was originally from Fife but John Paul's father had taken the family and moved to Arbigland where William Craik, the owner of a large estate their had met him and hired him to be his gardener. John Paul grew up on this estate and to those who watched him grow up, it seemed that he always had a fascination and a passion to sail something. Whether it was a leaf as a child or a bit of wood blown by a small paper sail, John Paul was a seaman from birth. He attended Kirkbean School but spent much of his time at the small port of Carsethorn on the Solway Firth. As he grew up others often found him teaching his playmates to maneuver their little boats to mimic a naval battle, while he, taking his stand on the tiny cliff overlooking the small river, shouted shrill commands at his imaginary fleet. At the age of thirteen he boarded a ship to Whitehaven, which was a large port across the Solway Firth. There he signed up for a seven year seaman's apprenticeship on The Friendship of Whitehaven, whose captain was James Younger, a prosperous merchant and ship owner. His first voyage took him across the Atlantic Ocean to Barbados and Fredericksburg, Virginia at which he stayed with his older brother William, a tailor, who had left Scotland for America over thirteen years before, and who now was living comfortably and flourishing. John Paul was released from his apprenticeship at age 17 after which he went straight into the slave trade as third mate on King George of Whitehaven. After some time he became disgusted with the slave trade and returned home. John Paul had become a captain at the age of twenty-one. When on one of his missions, John Paul was accused of assaulting and killing one of his sailors, and was then arrested but found not guilty by the Tobago courts because of lack of evidence and testimony on his behalf. Because of this he fled to America and changed his name to John Paul Jones of which he was called for the rest of his life.

The Teaching-Learning Experience Essay -- Health Care, Nursing

There are many factors in society that have both a direct and indirect influence on the competencies that our student nurses and colleagues need to attain to provide competent evidenced based care. Nursing has a social duty to ensure positive patient care outcomes and contribute to society through knowledge based care. The first step that this author think that we must do as nurse educators in order to have a role in this duty is assess the society for changes that are occurring that we must prepare our students to effectively deal with from a knowledge based standpoint with fellow humans as the main focus (McCurry, Revell & Roy 2010). We as nurse educators and nurses must question existing care practices, try out innovative measures and participate in research for the common good of our society and patients (McCurry et al. 2010) After analyzing society for changes that have occurred in the last five years the following are the two changes that this author thinks should affect o ur profession’s educational experiences of nursing students as well as practicing registered nurses including: obesity and smoking cessation. If anyone in society was to read a newspaper, article or watch the television then they would be likely to hear or see someone talking about the epidemic of obesity whether directly or indirectly. There is a lot of focus on reducing obesity or preventing obesity through keeping weight under control to avoid chronic preventable diseases (Poon & Tarrant). Obesity is a medical condition where there is excess accumulation of body fat that has the potential to cause adverse health effects and diseases including: diabetes, renal insufficiency, osteoarthritis, sleep apnea and certain cancers (Poon & Tarrant 2009... ...ludes: stress reduction, breathing techniques, and nicotine replacement therapy (NRT) if needed by the patient. Nurses have a sworn duty and obligation to promote the good of society in practice and we as nurse educators have that same responsibility. We must fulfill this responsibility by assess for societal changes that are occurring and which we need to include in our content matter when educating student nurses or fellow colleagues to ensure positive patient care outcomes. After assess the societal changes that have occurred in the last five years it is in this authors opinion there has been a focus and refocus on reducing obesity and smoking. It is great to see that the organization for this author’s practical experience has included these changes on their agenda for providers of health care which will promote the greater good of society as a whole.

Racial and Ethnic Disparities in Health Essay -- Race Ethnicity Health

Racial and Ethnic Disparities in Health Large disparities exist between minorities and the rest of Americans in major areas of health. Even though the overall health of the nation is improving, minorities suffer from certain diseases up to five times more than the rest of the nation. President Clinton has committed the nation to eliminating the disparities in six areas of health by the Year 2010, and the Department of Health and Human Services (HHS) will be jumping in on this huge battle. The six areas are: Infant Mortality, Cancer Screening and Management, Cardiovascular Disease, Diabetes, HIV Infection and AIDS, and Child and Adult Immunizations. Infant mortality is considered a worldwide indicator of a nation’s health status. The United States still ranks 24th in infant mortality compared with other industrialized nations, even though infant mortality has declined steadily over the past several decades. Compared with the national average in 1996 of 7.2 deaths per 1,000 live births, the largest disparity is among blacks with a death rate of 14.2 per 1,000 in 1996 which is almost 2Â ½ times that of white infants (6 deaths per 1,000 in 1996). American Indians as a whole have an infant death rate of 9 deaths per 1,000 in 1995, but some Indian communities have an infant mortality rate almost twice that of the national rate. The same applies to the Hispanic community, whose rate of 7.6 deaths per 1,000 births in 1995 doesn’t reflect the Puerto Rican community, whose rate was 8.9 deaths per 1,000 births in 1995. The disparities may be attributed to the amount of prenatal care that pregnant women of different ethnicities receive. In 1996, 81.8% of all women in the nation received prenatal care in the first trimester--the m... ...east 90% coverage for all childhood vaccines in all populations. Increase pneumococcal and flu immunizations among adults 65 and older by 60%. Let’s all hope it can be done because in order for our nation to thrive, our nation needs to be healthy and there is no excuse for the disparities minorities face when it comes to their health. Works Cited United States. US Department of Health and Human Services. The Initiative to Eliminate Racial and Ethnic Disparitites in Health. 26 May 1998. Online. Internet. 21 February 1999. Available <http://raceandhealth.hhs.gov/home.htm>. "Eliminating Racial and Ethnic Disparities in Health." Public Health Reports. July/August 1998: 372 EBSCOhost. Available <http://www.epnet.com/ehost/login.html>. (11 February 1999) Unknown Authors. "Health and Medicine." Encyclopedia of Multiculturalism. Volume 3. p 821

Effects of Having a Schizophrenic Family Member Essay

A. What is Schizophrenia? Schizophrenia is a complex brain disorder that makes it hard for people affected to think clearly, have normal emotional responses, act normally in social situations and tell the difference between what is real and what is not. It makes people withdraw from the outside world and always act out in fear. People suffering from schizophrenia may see or hear things that don’t exist, speak in strange ways, think that people are trying to harm them, and always feel as if they are being watched. They have difficulty in doing activities of daily life. This disease is caused either by one’s genetic make-up or abnormal brain structure. But the environment can be a cause too, as for the environmental factors, more and more research is pointing to stress. Like any other disease, schizophrenia has its own symptoms like strange ways of speaking, inability to express emotion and irrational statements. It is in these symptoms that we can detect persons with schizophrenia. And it is important that we diagnose them for medical treatment for schizophrenia may lead to violent behavior. B. Statement of the Problem People with schizophrenia don’t relate with people well and therefore makes it hard for the people who care for them to maintain a healthy relationship with them, the people they are related to, for example. For Schizophrenic people, it is hard to hold a stable job or even care for themselves. This makes them dependent on others and who else is best to care for them than their own family. However, schizophrenia sometimes results to violent behavior due to their inability to think clearly and belief that people are always trying to harm them. That is why many of their family members don’t know how to deal with them and this causes stress within the family. C. Thesis Statement Effects of Having a Schizophrenic Family Member D. Significance of the Study Schizophrenia is not a rare condition. The lifetime risk of developing schizophrenia is widely accepted to be 1 in a 100. It therefore affects thousands of families. The love and support of a family is vital in treating Schizophrenia but it is difficult to cope with its symptoms. A family member deals with extreme reactions, deterioration from personal hygiene, inability to concentrate and social withdrawal. It is seen that families only put up with the patients for a short period of time because of their frustration in what seems to be lack of progress in treatments. In their inability to understand a person with schizophrenia, a family’s emotional support may wane and some even cut off all contact with their schizophrenic son, daughter, or sibling.

About the Patients’ Vital Informations

The male patients being dealt with in the case is a 35 year old male who is married. He has been reported to have been involved in drinking since he was 16 years of age.It could be noted that during those years, he developed a certain level of tolerance with the effect of alcohol upon his physical system. Within those years of tolerance, alcohol became medicine-like source of his calmness.He claims in his narration of his experiences that he has normally been alcoholically dependent to the liquor that he drinks until his tolerance grew even weaker that he became much involved with drinking during parties. He admitted having to drink three rounds during parties then later on in the morning, he would still need to have another drink upon waking up to keep his sense back to normal for his job. At first, the seriousness of his tolerance towards the matter has not been recognized at once.However, although he denied telling the physicians with regards his passing out at times, several memo ry problems every now and then, having hepatitis illness, and also having a diminished sexual drive, it cannot be denied that as the years of tolerance prolonged, his ability to perform his responsibilities to his family and his wife as well as his responsibilities in the job accurately diminished as well.Although he continued denying the fact that there are already changes happening within his personal behavior, the symptoms became more and more obvious that it already affected his personal relationships and his reputation as an individual, most likely in terms of his professional life as he continues as an officer in an engineering company.It is undeniable that his personal adjustments needed to be given attention to. Hence, he attended a 28-day in-patient alcohol rehabilitation process and later on continued a three month AA therapy. He was also given a tranquilizer by a physician; however, because of fear of being depended in the medicine, he refused to take the prescription giv en to him.It could be noted through his narration of his past experiences and the progression that he particularly shows with regards his situation proves that he is quite in denial of the fact that he is already having a great tolerance with liquor intake. This effect upon his personal behavior could be noted to have detrimental effects with his personal dealings.This is the reason why it is very important that the said individual be given assistance through professional help. It may be true that he is indeed in denial, but through careful assistance, it is undeniable that the process could still be successful for both the therapist and the patient himself.

What Do Women Want?

Trisha Punamiya Professor Kaitlyn McWilliams DISC 1313April 4th, 2108 Title â€Å"What do women want? Seem[s] plain enough: education, respect, to be accepted as the intellectual equals of men, emotional and sexual fulfillment, and marriage.† (Staves 170) Susan Staves uses this powerful description to present the standing and role of women in the 18th century patriarchal society. Jane Austen's Pride and Prejudice boldly and skillfully manages and portrays the dynamics between the men and women in that era. Love, infatuation and compromise are revealed through the relationships of different characters in the novel and the implications that these factors have on their decision to marry. Society placed high expectations on women without providing equal opportunities in terms of education, hence there was always a constant wide disparity in the overall treatment of men and women. Marriage was considered to be an ultimate goal for all of the women, and the convention was to marry well. There was a higher importance placed on economic security as compared to love. Heritance, estate and wealth were considered to be the primary factors, whereas love and connection were condemned to develop over time. While Pride and Prejudice represents all of the stereotypical society norms and compliance of the expectations, it also dares to take a new stand in terms of feminism through the main female protagonist, Elizabeth. Austen's Elizabeth defies social expectations and norms in a patriarchal 18th century, rising above the orthodox women including her counterparts. She, being sensible and wise, strongly justifies her decisions, presenting a new front on feminism. 18th century was considered it be a time where development was seen in the treatment of women, and this novel essentially depicts that improvement. Jane Austen, as Wang and Liu believed, gave all her female characters an impersonal freedom, allowing them to be the focus as well as the reflectors of the narration. Austen concentrated on women's routine life and hence was able to provide the readers with a deeper understanding of the social expectations and norms that the women had to comply with on a regular basis. Making her women the center of the novel, Elizabeth specifically, Austen got rid of the masculine discourse and dominance present otherwise in the society, proving the rather developed and sensible nature of Elizabeth. Austen also allowed Elizabeth to transmit information and by following her journey, viewing things from her perspective enabled the readers to build a more sentimental relationship with her. Female characters were portrayed not only from the outside world, seen by an objective observer, but also from within the character giving an opportunity to reveal their own memories and thoughts. Elizabeth's unaffected charming personality overshadowed the arrogant and wealthy men proving her to be an advocator of independence from societal bounds and from traditional views about marriage that hinder women's self-autonomy. All of Austen's women are distinct individuals and have their own set of ideologies and views on marriage and societal expectations. While, some can be described as sensible and mature, others naà ¯ve and dumb. Elizabeth had a fascinating relationship with all of the characters, through which Austen reveals a substantial amount of insight into the shaping and development of Elizabeth as an individual. Despite being the sensible sisters, who shared similar values and ideologies Jane and Elizabeth were rather different in many ways. Jane waited for the right man all along, marriage for her meant love, passion and meaning. She was willing to forgive Mr Bingley for the mistakes he had committed, accepting his long-anticipated marriage proposal. Jane shared her immense happiness with Elizabeth and wished for her to experience this joy as well. This proves that despite being wise, Jane had a longing desire for Mr Bingley only, and chose to be a silent sufferer during their time apart. She didn't even blame Mr Bingley's sisters or Mr Darcy for the negative role they played in her relationship and even refused accept Elizabeth's views on how a bad influence they were to Mr Bingley. As Reena distinguished, Jane was more aware of the manners of the society and believed that it was necessary for women to marry at a certain age, while Elizabeth rejected men, aspiring to marry someone whom she thought of as an equal in terms of temperament and had a strong romantic connection with. Elizabeth was rather affirmative and outspoken than Jane, who was on the contrary naà ¯ve and kept to herself. Despite being the younger one, Elizabeth had an instinct to protect Jane, this was proved when Elizabeth defended Jane's silence to Mr Darcy and Mr Bingley, when Jane and Mr Bingley's courtship was sidelined. Jane's beauty and charm were somewhat affected by her shy and quiet demeanor; and the outspoken and confident Elizabeth is rather protective of her for this reason. Elizabeth is also a rather fastidious girl who discriminates between people. She was quick in observing the differences between Mr Darcy and Mr Bingley. She quickly understood the nature of Mr Collins whose proposal she rejected without least hesitation. Elizabeth claims that â€Å"There are few whom I really love, and still fewer of whom I think well†. (164) She also declares that she is fed up with the inconsistencies in human beings, showing that she is at times prejudiced herself. Jane, on the other hand, forms a good opinion about others and is undiscriminating in doing so. Elizabeth, the society in extension, believe that Jane is too nice and doesn't have a bad thing to say about anybody. Lizzy says to Jane, â€Å"You never see a fault in anybody. All the world are good and agreeable in your eyes. I never heard you speak ill of a human being in my life.† (53) They believe that because she has such a generous heart and the most affectionate personality, she must be naà ¯ve enough to think of the best in people. The fact that she has captivating manners and an angelic personality, she is hence considered to be the more ideal fit into the 18th century society. Elizabeth has a sarcastic wit which enables her to ridicule some people like Mr Collins. She has the capability to laugh at people's absurdities, as she herself tells Mr Darcy towards the end of the novel. Contrary to that, Jane could never mock or retaliate like Elizabeth would, proving her to be the more ideal and proper woman in terms of the societal expectations. The society hence place the two distinctly; this was also seen with the way Mrs Bennet treated both of them differently, relying on Jane more than on Elizabeth. Through Lydia's elopement, Mrs Bennet demanded Jane's company more than Elizabeth's, and often confronted in Jane about Elizabeth's rejections and what a big mistake she was committing. Because of these differences one can conclude that Elizabeth was the only one who dared to step up against the unfairness of the society, unlike Jane who was equally educated and sensible but didn't just possess it in her character to do so. On the hand, there was large disparity in terms of personality between Lydia and Elizabeth. Being the youngest of the five sisters, she received great amount of attention from their mother. Emotional and immature, Lydia is the daughter who shares her mother's characteristics the most. However, she was the least dear to Mr Bennet, we often see him pass sarcastic remarks on how silly and dumb Kitty and Lydia are. On the other hand, Elizabeth resembles her father the most, being his favorite. She is strong-willed, stubborn, frivolous and foolish. Despite, having the same background and upbringing Elizabeth and Lydia are sheer opposites. Lydia is Jane Austen's way of portraying some of the young girls of that era and satirizing them, while Elizabeth, on the contrary, is Austen's way of depicting the development of women in the male-dominated society. Lydia's interests lie within balls and flirting with the new men in town. Not only does this cause great embarrassment to Elizabeth, but to the Bennet family as a whole. Her main aspiration in life is to attain the attention of men, uniquely different from Elizabeth's character. She elopes with Mr Wickham at the first chance that she gets. Samina and Khattak in their article identify Lydia as selfish for being involved in self-interested schemes to achieve individual rather than collective happiness. Lydia barely knew Mr Wickham or his intentions, she was certain that they were going to get married but was so self-absorbed that she never wondered to consider what kind of a person he is and what is aim was. Unlike, the other female characters, Lydia didn't entirely marry for money or wealth, everyone knew that Mr Wickham wasn't the owner of a large estate. She wanted to fulfill her desire of attraction and physical gratification, not love. Like her mother, Lydia had very little common sense, poor judgement and no consideration or understanding of the consequences that her behavior would have on the reputation of the family, especially her two unmarried older sisters. Society considered her elopement a big crime and the eighteenth century was unapologetic to women as such anyway. Lydia's elopement hence brought disgrace to the entire Bennet family. Mr Collins in his letter to Mr Bennet as a form of condolence wrote that â€Å"The death of your daughter would have been a blessing in comparison to this†. This portrays how ignorant Lydia was, despite knowing that society was extremely unapologetic towards women. It also affected the marriage prospects of the other sisters; the society's notion that the older had to be married before the younger sisters was also disobeyed by Lydia. Lady Catherine used Lydia's mistake to portray her disapproval of Elizabeth's presence in Mr Darcy's life. She embarrassed Elizabeth by saying, â€Å"I am no stranger to the particulars of your youngest sister's infamous elopement. I know it all; that the young man's marrying her was a patched-up business, at the expense of your father and uncles. And is such a girl to be my nephew's sister?† (Austen 358). She fails to be a good sibling to her sister Kitty as well, who adored Lydia and supposedly had a tight knit relationship with her. Kitty was upset that Lydia didn't even bother inviting her. Through the portrayal of Lydia's character and behavior, Austen successfully is able to stereotype women who lacked good sense, decorum, and empathy in that century. In contrast, Elizabeth is a sensible young woman with a sharp wit and respectful nature. She takes pride in her background, despite knowing all their faults. She passes a strong comment to Lady Catherine displaying that humility, â€Å"He is a gentleman; I am a gentleman's daughter; so far we are equal.† (Austen 357) Elizabeth demands respect and hopes to marry someone who would treat her as an equal and would allow her to retain her sense of self. She married for love, however not completely disregarding the need for financial stability in her companion.

Prohibition

Issue #10 Was prohibition a failure? In 1919, the Volstead Act outlawed alcoholic beverages with an alcoholic content over 0. 5 percent. This topic is debated in the book, Taking Sides; there are two opposing sides to the question, â€Å"was prohibition a failure? † David E. Kyvig argues that the Volstead act did not specifically prohibit the use or consumption of alcohol beverages and that liquor was still being provided by gangland bootleggers to provide alcohol to the demands of the consumers.Regardless of the efforts to enforce the law the federal government failed to create an acceptable institutional network that insured the obedience of the people. Even though the consumption of alcohol did drop significantly during the 1920s, the legislation failed to eliminate drinking. On the other hand, J. C. Burnham argues that the enforcement of the prohibition laws were effective in certain areas. The enactment of the prohibition laws led to several positive social significances. For example, during the 1920s, there were fewer people arrested for public drunkenness and fewer people being treated for alcohol related diseases. He concludes that the prohibition was more of a success than a failure. Prohibition led to the first and the only time an Amendment of United States Constitution was repealed more than once. Personally, I think that the Volstead Act of 1919 was a failure and the prohibition laws gave rise to speakeasies and organized crime. David E. Kyvig states that the prohibition was a failure.When the Volstead Act was passed not every American felt obligated to stop drinking alcohol. The consumers were being supplied at first in small amounts but as time progressed they were being supplied in excess amounts of alcoholic beverages. The Volstead Act banned manufacturing of â€Å"intoxicating liquors for beverage purposes† but it did not state that they could not transport, sale, import, or export intoxicating liquors, thus making it legal to pur chase or use and it was not a crime to do so. It allowed people to continue to possess intoxicant beverages prior to prohibition.The act outlawed all beverages with alcoholic contents over the set amount of 0. 5 percent. People in many different parts of the United States voluntarily obeyed the Eighteenth Amendment; citizens elsewhere deliberately chose to ignore it. These kinds of violations seemed to significantly grow in small towns as well as large cities. National prohibition quickly gained an image, not as a law which significantly reduced the use of alcoholic beverages, but relatively as a law that was broadly disobeyed by many.As alcohol became more in demand it created an opportunity for bootleggers to make money off of supplying to the demands made by the people. Crime rates escalated greatly as well as violent outbreaks between those competing for territory. In the 1920s the prisons contained a little over 5,000 inmates, after ten years the number of inmates in prisons co ntained over 12,000, more than 4,000 of those inmates were incarcerated for liquor violations. The court systems were so overwhelmed by the national prohibition and were overworked with all the trials they had.Prohibition may have reduced the consumption of alcohol in the United States, the law fell substantially short of all expectations it had. J. C. Burnham counter argues that Prohibition was quite effective in many places. He goes on to say that prohibition began well before 1920, in addition to the local wide spread of the local prohibition laws, federal laws greatly restricted the production and sale of alcoholic beverages mostly in the beginning in 1917.Manufactures of distilled spirits beverages as an example, had been forbidden for more than three months when the congress passed the Eighteenth Amendment. The Eighteenth Amendment was created to prohibit the manufacturing, selling, importing, or transporting of â€Å"intoxicating liquors†. It was designed to kill all t he liquor businesses and the saloons in particular. The Amendment did not prohibit people from possessing or drinking alcohol. Burnham reinforces his position by stating that the prohibition had a positive impact on society.The prohibition cased a decrease of arrests for public drunkenness, fewer hospitalizations for alcoholism and less incidences of other alcohol related disease, like cirrhosis of the liver from 1918 to 1920-1922. The most substantial evidence that prohibition did not fail was in the mental hospital admission rates. People who had to deal with alcohol related mental diseases were impressed with the recent reviewing of New York state hospitals mental hospital admissions rate was only 1. 9 percent for 1920. With the topic question, Was prohibition a failure? David E.Kyvig made a clear, well defined and easy to understand argument compared to J. C. Burnham. Burnham’s argument was difficult to understand where he stood in his argument. He would say a few reasons how prohibition failed in on aspect but then he would give on reason why it did not. It was hard to keep track when he was defending the side he was on. Kyvig, on the other hand made it very clear how prohibition failed in certain aspects and he explained exactly how it failed. He gave specific reasons as to why people would ignore and break the law to get their alcohol.He explains the negative effects the prohibition had on society. How prohibition created an opportunity for bootleggers to make money by supply what the people were demanding. He clarifies how crime rates went up as well as how violence broke out due to bootleggers fighting for territory. David E. Kyvig gave a more in depth explanation than J. C. Burnham; he was able to support his claims and had provided clear and precise answers. He gave you statistics to prove what he was stating. With all the evidence that he was able present he persuaded me into believing that in reality prohibition did fail.The question is, wa s prohibition a failure? I must agree with Kyvig, prohibition did in fact fail in many ways. The prohibition law was not favored by many people and that was proven by the high crime rates, the high amount of court hearings relating to violations of the prohibition law, and the failure of Congress to provide enough enforcement. Even when the Eighteenth Amendment and the Volstead Act were passed people never stopped drinking. Physicians were able to legally prescribe alcohol to their patients, 57,000 pharmacists obtained licenses to dispense liquor.As the law enforcements began cracking down on the consumption of alchol it opened a door for bootleggers to come into business and make money off of those who demanded alcohol. Bootleggers like Al Capone became very successful in his dispensing of alcohol. He says that prohibition was just a business to him and he supplied what was being demanded. Violence became evident as more bootleggers began compete with other groups for territory. As these fights over territories became more and more prominent, many people were being killed due to the rival gangs. However I do believe that there were some ood out comes from prohibition. There were fewer drunkards out in public, less alcohol incidents and hospitalization due to alcoholism. I think the prohibition laws could have worked if there weren’t so many loop holes for people to get away with things. So all in all, both sides of this topic had very good, valid point. David E. Kyvig proves that the prohibition law failed. He does acknowledge that the consumption rate of alcohol has decreased but that it was inevitable to stop everyone from drinking alcohol ever. So really this was a noble experiment but evidently failed.

Pathos Ethos, Logos Essay Example | Topics and Well Written Essays - 500 words

Pathos Ethos, Logos - Essay Example The author places the blame on the Disney Princess franchise that has been explicit in their content to the point that the young girls viewing this content feel obliged to embrace a certain appearance or to dress up in a particular way as they relate with what they see from the Disney Princesses that they adore. The article also presents a discussion that the other media platforms like music videos, television and social media have to share the blame for the way young girls view the discussion of the elements of their sexuality When talking of the element of Ethos in the essay, it is practical to understand the relevance of understanding the trust worthiness of the article. After evaluation of the piece, it is apparent that the author has done the relevant research for this article and has interviewed the relevant people whose insight is important to the discussion. Some of them are also mothers who have had to deal with the facts that their daughters are having a hard time embracing the culturally acceptable values in regards to their image and sexuality. The essay has used lots of Logos for the purposes of proving the point of discussion. The writer has discussed the interest to this topic by relating it to a firsthand approach when the paper is introduced with the experience from Mary Finucane on page 1 of the essay. Ms. Finucane is a mother who noticed that her daughter had changed her behaviors as she related less with her female friends and got interested in waiting for a ‘prince’ as she had seen in one of the Disney programs. The paper has also presented related statistics to support the discussion, for example, on page two she states â€Å"One-quarter of 14-to-17-year-olds of both sexes polled by  The Associated Press  and  MTV  in 2009 reported either sending naked pictures of themselves or receiving naked pictures of someone else.† This quote means that

The executive branch of state government Essay Example | Topics and Well Written Essays - 2500 words

The executive branch of state government - Essay Example The public elects the president to serve a term of four years after which he can be reappointed to power again, (Brannen & Baker, 2005). The presidential position term is renewable once through reappointment. The executive ensures that the national laws implemented and enforced, (Ferguson, 2006). This is done in order to ensure that the daily responsibilities of the federal government are carried out smoothly. These responsibilities include collecting of taxes, representing the political and the economic interests of United States to the world and safeguarding the affair of the nation within its borders. The president enacts and implements the legislative laws. The president also bargains contracts, and he heads the armed forces and the state. Legislature   The congress also labeled as the legislature comprises of the senate and the members of the house. The senate comprises of two legislators from all the states and the assembly involves the two houses. Similarly, the senate consi sts of about one hundred senate members, each state with two representatives, and the public appoints the senate members from their states. They serve for the period of six years after which can be reelected for another six-year term. The nation’s assistant president heads the congress, (Gershman, 2008). However, he is not expected to vote unless in a special case like when a tie between two powers occurs. The senate also has the duty of approving the presidential nomination to the cabinet as well as other related posts.... The senate should rectify the contracts made by the government by approximately two-thirds approval votes. The representative body consists of state representatives from various regions. The population they represent from their respective states determines these representatives. Presently, there are about 436 house members. The increasingly populated states give more representatives to the legislature that the scarcely populated states. The representatives are appointed by the public to rule for a term of two years, and the representatives appoints the speaker of the house. The crucial role of the legislative department is to make state laws, by first drafting the law and later discussing it, (Hall & McGuire, 2005). The congress votes whereby by if the law is voted in by at least two thirds, is adopted as law for the nation upon approval by the president. The judiciary The judiciary entails the Central Court of the US (that head the judiciary) and minor national courts, (Garcia, 2003 ). The difficult cases from the legislative department are taken to the judiciary for hearing. The body rules whether a case is legal from the constitution or not. The president chose such justices and the senate approves them. The power of the Supreme Court is final and thus cannot be challenged by any court. Theories Collective action This theory explains how people can cooperate to over social dilemmas they face. Collective action hypothesis suggests that people have the power to discern cooperation values and social rules. This is a shift from the normal capacity of a human being, in which he exhibits self- interest and short-term benefits. This extends the accomplishment of the collective action. However, the solidarity attitude can be eliminated if

Face-Vase Illusion An Explanation Essay Example | Topics and Well Written Essays - 250 words

Face-Vase Illusion An Explanation - Essay Example Well, what do they do? Usually they draw a house and some trees in the foreground, with a field, sky and some birds flying, in the background. Ever wondered why children do not draw the picture of only a house, or only a tree, or a field or perhaps the sky only? Why do they choose to draw some things constituting the foreground and some things constituting the background in a picture? It would not be wrong to say that to a great extent, children do not do this deliberately, but in a way are naturally responding to the way human brain likes to perceive things. It is a psychologically valid fact that human brain has a natural tendency to differentiate between a foreground and a background, while perceiving things. Even when a flat picture is placed before the eyes, the human brain, responding to this natural tendency, tries to develop an idea of depth by establishing or identifying some things as foreground, while taking the other things to be constituting the background in that pictur e. This is the way it is. To explain as to why the brain does this may require a complex explanation. Yet, to explain the illusion under consideration, it will be appropriate to agree to the fact that human brain always sees things in terms of a foreground and a background.

Computer Games Improves motivation in Elementary School Math Research Paper

Computer Games Improves motivation in Elementary School Math - Research Paper Example According to Azevedo (2005), mathematics or math games are fun activities. They usually encourage motivation, call for deep thinking, require both chance and skills, and provide multiple approaches to problem solving. These games implement certain mathematical strategies and skills by leveraging the natural inclination of the student to play. The games can either be played by an individual, a small or large group; it can be cooperative and/or competitive (Azevedo, 2005). Mathematical games have been proved to have some rewarding impacts to students. Azevedo (2005) argues that games are usually part of after-school activities. Math games can provide the students with suitable contexts for developing both socially and mathematically. In addition, Shin, Sutherland, Norris & Soloway (2012) affirm that students can explore and discuss new strategies with their peers and use these strategies to solve and calculate mathematical problems. Furthermore, math games allow the students to partici pate at a level of their choice and build on their knowledge and understanding. There exists limited empirical literature that supports the hypothesis with most of those advocating for the technique being the game developers and investors, which makes the supporting results relatively biased (Guha & Leonard, 2002). Review of Literature There have been many studies showing how computer games find their place at the elementary school class and students. In order to support the hypothesis that computer games improve motivation in learning mathematics in elementary school, four studies from different sources are considered. The first study examined the practice of computer games in a 4th and 5th graders’ summer school math program. This study focused on the students’ motivation with computer games and learning environment based on such games and on how game-playing improved students’ math learning. This study indicated that using computer games in math is being more simplistic than commercial (Ke, 2008). Moreover, the findings of the study put emphasis on the task of designing appropriate activities that will be connected with computer games to enhance student motivation such as collaborative activities. The limitations occurred in the mentioned study show that this is a case study of one particular set of learning games with a small amount of students who were from the same school although being rather diverse in many characteristics such as gender, socio-economic status, math abilities, etc. There have to be exercised cautions when generalizing the study ?ndings to show the interaction between other types of games and student population of different characteristics. Coming back to our hypothesis, I can say that it is supported. Generally, this study showed that all participants were excited about the games they were offered to play. It means they were motivated to learn math by playing this computer game. The next study by Kebritchi, Hirumi & Bai (2010) examined the effect of 3-D games in the field of mathematics. The crucial questions that this study offered to examine were related to the effects 3-D computer games had on students' mathematics motivation and achievement. Furthermore, the

Code switching project Essay Example | Topics and Well Written Essays - 2250 words

Code switching project - Essay Example 3). In this view, the determination of the social motivations for a language alternation becomes important. This paper looks at the social motivations for code switching I terms of the various applications in social, discourse and identity expression situations. This follows an interview analysis that seeks to determine the patterns for code switching, as well as the attitudes evident from such changes. According to Buchholtz and Hall (2005), socio-cultural linguistics arises as an important subject that looks at the broad interdisciplinary area involving the integration of culture, society and language (Nilep 2006, p. 3). The utilization of code switching arises as a key determinant of bilingual and multilingual speakers. The availability of language resources including the knowledge of two or more languages enables different individuals to depict instances of language alternations. Code switching refers to the application of two or more languages between various speakers during a given speech or conversation (Lowi 2005, p. 1). In this case, the concept stands to be essential in such practices involving bilingual or multilingual speakers. This translates to the utilization of code switching as a means for conversation, and as an approach towards the establishment, maintenance and description of existing boundaries due to ethnicity (Fong 2011, p. 23). Additionally, the idea arises as an important tool for symbolizing relevant features of background in speakers. This provides multilingual speakers with an opportunity of expressing their own identities, thus, becoming an effective social process (Lowi 2005, p. 1). In providing for a social context, code switching allows individuals to explore their identities and ethnic backgrounds. This arises due to the various communicative functions depicted with the utilization of code switching (Shin 2010, p.94). The use of code switching becomes essential in ensuring that communication between two or more

Case Study #2 Example | Topics and Well Written Essays - 1250 words

#2 - Case Study Example Gasoline is most commonly used as a fuel in vehicles which makes it one of the most important commodities in human life today. One of the characteristics of a necessary item is that its price should stay within the affordable limits of the general public, so that they are not deprived from its usage under any circumstances. But, gasoline price is found not to adhere to this rule and had often been subjected to wide variations, a consequence of similar variations in oil prices. The impact of such price movements is more intensely felt in the Western economies where almost every household owns a car. The following diagram is evidence of the wide fluctuations in gasoline prices in USA over five years (2004-2008). In fact, the mean and standard deviations of the gasoline prices, which are 251.38 (cents per gallon) and 62.15, over the five year span being considered, are also evident of wide variations in the same. The present study tries to investigate the causes and effects of wide fluctuations in gasoline prices in context of the US economy. USA being one of the highest GDP earning nation in the world and also the one with the highest per capita income, is a good ground for the study since oil has become more like a mode of daily life for the Americans. Hence, any fluctuations in the price level of the same, will have a widespread impact on the lifestyle of the nationals. The research outcome will help the residents of the country to get more aware of the possible impact of a rising oil price and thus they will be in a position to anticipate beforehand how they might be affected when subjected to such price fluctuations, and thus shield themselves accordingly. The fluctuations in oil prices and hence that of gasoline could be owed to a large proportion of oil being produced in the Middle East nations which, having formed an organization in themselves (OPEC) enjoy almost a monopoly power over the price movements of the

Three topics every topic one page Essay Example | Topics and Well Written Essays - 750 words

Three topics every topic one page - Essay Example As early as the 1820s the United States instituted reform measures aimed at curbing slavery throughout the country. For instance, the Missouri Compromise, established in 1820, outlawed the practice of slavery in any of the territories acquired in the Louisiana Purchase. While the Missouri Compromise constituted a major reform measures, undoubtedly another of the most prominent reform measures was the Compromise of 1850. The Compromise of 1850 established a number of reform measures aimed to curb the then boiling tensions regarding slavery. This compromise specifically indicated that Washington D.C. would not become a slave state and that the Southern wish to involve California in the slave trade was also prohibited. Conversely, the act granted the southern states a strong fugitive slave act, which ensured escaped slaves would be returned. Ultimately, however, while these reform measures put off the eventual war, they would not be enough to stop the significant sectional crisis that e merged. 2. The mid-19th century American division between the northern and southern states over slavery came to be referred to as the sectional crisis. The sectional crisis divided the nation along geographic lines and created new divisions that the nation had never previously experienced. This essay argues that the

MIS Assignment Example | Topics and Well Written Essays - 250 words - 2

MIS - Assignment Example Thus, I would suggest they used real people with real instances or situations. 2. The site www.lie-nielsen.com shares its social capital by linking mw with a variety of other social media and network users all over the world. The several links tend to connect me to other people of similar interest as me. On my art, I also share my social capital by giving the site an avenue and linkage to their other users. In principle, it is a principal of reciprocity and mutual benefit in terms of social capital. 3. British Broadcasting Corporation has a restrictive social media policy since it limits the bare freedoms of how their employees could use the social media platforms and services. I find it a positive thing because the employees or staff of BBC are the agents and ambassadors of the company. It would be a disaster for instance for staff to offer contradictory stances and positions to that of the corporation and send wrong signals to the

A reflective essay to reflect the feeling of pulse taking and tongue reading Essay Example for Free

A reflective essay to reflect the feeling of pulse taking and tongue reading Essay One of the earliest references to pulse diagnosis appears in the Huangdi Neijing, also known as The Yellow Emperors Internal Classic or The Yellow Emperors Classic of Internal Medicine. A passage in the book notes that, â€Å"In diagnosis, observation of the spirit and facial color, and palpation of the pulses, are the two methods that were emphasized by the ancient emperors and revered teachers,† which implies that the practical use of pulse diagnosis existed long before the Huangdi Neijing was written. Pulse and tongue diagnosis are two of the more important diagnostic tools in Chinese medicine. They are both used to derive a TCM diagnosis for your condition which is used to plan your treatment. Of the diagnostic tools, pulse diagnosis is one of the more important tools used in Chinese acupuncture and herbal medicine. While tongue diagnosis provides valuable clinical information, the pulse can be used to gain a deep understanding of the patient on many levels. Pulse diagnosis is the ancient art and science of detecting status of a persons body, mind and spirit. Even at basic levels, the pulse provides immediate and specific information that can help clarify contradictory diagnostic information and symptomology . The pulse can be influenced by factors like age ,in this case the strength and quality of the pulse will decline as a person ages ,or gender , Men are generally stronger on the left and Women are generally stronger on the right. Another factor is the season when you have a more wiry pulse in Spring time ,stronger in the Summer and deeper in the Winter. Tongue and pulse diagnosis are both used to derive a TCM diagnosis for your condition which is used to plan your treatment. Generally the tongue, is much easier to learn and less subjective than pulse diagnosis. It is less meridian specific than the pulse, however, the tongue will show the depth and nature (hot, cold, etc.) of an imbalance and it is less effected by short-term influences such as nervousness. The tongue is also useful as a measurement tool to gauge the progress of a disorder. I believe the TCM is about energy and energy function condition  medicine culture, it is more than construction medicine culture, the pulse diag nosis is a energy feeling diagnosis, no only a position touch feeling diagnosis. In an ideal situation, the pulse is taken in the morning while the person is still calm and rested. In actuality, however, the procedure usually takes place in the clinic during the initial interview. It is important to let patients who have just arrived rest for a while to allow the pulses to settle down. Otherwise, it would be easy to mistake a rapid pulse for a heat condition when it is actually due to the persons hurrying to make the appointment. This is one situation when sitting in the waiting room is to the patients advantage. From my personal experience in the clinic I can say some of the patients find pulse taking strange (on the first session) and also they seem to be a little bit uncomfortable when you ask to see their tongue. The pulse can be felt in a number of locations, the primary location is at the radial artery in the wrist. Each wrist has three positions that correspond to different organs. The left wrist corresponds to the heart, liver , and kidney yin .The right wrist gives information about the lungs, spleen , and kidney yang . In clinical practice, we have to always combine the pulse information with the whole picture derived from looking, listening, smelling, and asking. Through this process, traditional Chinese practitioners are able to accurately diagnose the patterns of imbalance in their patients without the help of laboratory tests or expensive diagnostic equipment. To make the patient feel more comfortable when the pulse is being take you must ensure you introduce yourself to the patient, explain the procedure answering any questions they may have, ask for their consent and also make sure they are sitting comfortably, with their arm rested. Sometimes what the patient says contradicts the pulse qualities, in which case the acupuncturist will want to ask more questions to get at the truth. Without the pulse diagnosis he wouldnt have known to ask more questions, to delve deeper, and might have done the wrong treatment. If the patient is taking medication, or just been taking strenuous exercise, pulse taking may not work. If the patient is under the influence of social drugs it may not reveal much. Some patients have arteries that travel on the thu mb side of the radial bone so you cant feel the pulse in the normal position. Some patients have pulses so small (itself a pointer to their health) that they are very hard to take. The  pulse quality often changes within a few seconds of inserting the needle in the right place. As the right treatment progresses, the pulse qualities and strength improve, so that the acupuncturist knows, from pulse diagnosis, that the patient will start feeling better soon. There are three positions a practitioner is looking for, and each position represents a different organ or part of the body. This is the reason we take the pulse on both sides, not just one. By taking the pulse, we can tell if patients eating habits are good, if they have a cold coming on, and if their energy is high or low. We can also take note of how your organs are functioning at that time. The tongue has a special relationship with the Heart, in that the Heart opens to the tongue. The tongue is said to be an offshoot of the Heart, or flowers into the Heart. The tongue, containing water, electrolytes, mucus, and enzymes, is a very sensitive organ and its appearance changes with many physical changes in the body. In Chinese medicine, the tongue is a map of the internal body. Like the face, the tongue is divided into five-element zones that correspond to your internal organ networks. The tongue reading it’s all about finding what areas are stagnated, which need to be nourished, which are getting too much circulation or too little circulation, too much energy or too little, and how to balance out the body so that everything is in harmony. When we use the tongue as a tool for analysis and diagnosis, we are looking at the shape, shadings, markings, wetness, texture and even the way someone sticks out her tongue. Having this knowledge can help describe the current state of a patient health, as well as his or her genetic tendencies. It is a diagnostic technique, and it can reveal an existing disease process and disclose many things about a person on many levels. All the organs and the entire body can be located on specific regions of the tongue. The beauty of tongue diagnosis is in its simplicity and immediacy. Benefits of tongue diagnosis include: assesses a person’s current health condition; informs the practitioner about the underlying cause of disease; is an accurate way of determining what is happening in the digestive system: liver, stomach, spleen, small and large intestines; reveals the stage and progression of a particular illness; reflects the quality of the circulation of blood, bodily fluids and essence; mirrors the condition of the bodily fluids, function of the organs, strengths and depth of the pathogenic factors in the  body; shows the quality of the individual’s energy production. A normal tongue should be pink, muscular without tooth marking or discoloration, and have a very thin clear coating that exhibits proper salivary secretions. Tongue diagnosis is more objective than pulse diagnosis, though pulse diagnosis takes a long time to master, while basic tongue diagnosis can be taught in a short period of time. Before examining the tongue for diagnosis, make sure the patient has not eaten pickles, cayenne pepper, curry and other hot things. They will temporarily turn the tongue red. It takes a few hours for the tongue to get its normal coat back after the person has scraped it as well. And smoking turns the coat yellow. From my personal experience in the clinic I can say it’s common to see thick tongues, purplish tongues, tongues with teeth marks in them and tongues with cracks in various places. I also have noted tongues with coats both white and yellow, sticky and thin. Primarily a preventive discipline, acupuncture, especially through pulse diagnosis, the acupuncturist can detect disturbances in the qi at the earliest possible stage, before disease develops and restores balance through acupuncture treatment and herbs. References : www.acupuncture.com www.yinyanghouse.com Walsh S. King, E. (2007) Pulse Diagnosis . Churchill Livingstone Chen, J.X. (2007) Chinese Medicine Study Guide: Diagnostics . Pulse Diagnosis .Dupler D. In: Krapp K, Long JL (eds.) Gale Encyclopedia of Alternative Medicine. Farmington Hills, MI: Gale Group, 2001 Tongue Diagnosis in Chinese medicine by Giavanni Macciocia